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122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns

Humans of Martech

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Managing Marketing as a Product Team

Exploring the parallels between marketing and product teams, this chapter emphasizes strategic planning, goal setting, and maintaining a balance of roles within marketing teams. It highlights the importance of hiring marketers with diverse skill sets, aligning headcount plans with activities, and making impactful decisions in the ever-changing marketing landscape. The conversation also touches on adapting to the evolving marketing tools landscape and the transition to angel investing with specialized value for startups.

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