PRODUCTEA with Leah, Growth & Senior Leadership 93: Emily Kramer - The Death of Marketing Channels
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Feb 2, 2025 
Emily Kramer, a B2B marketing expert with a track record at startups like Asana, dives into the shifting landscape of marketing. She highlights the decline of influencer marketing and emphasizes the need for authenticity in a noisy digital world. Kramer discusses the importance of identifying unique strengths and the pitfalls of traditional strategies. She advocates for focused, adaptive approaches tailored for startups, stressing integration between marketing and other departments to boost engagement and conversion rates.
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Death of Channels
- Marketing channels, not marketing itself, are dying.
- Traditional channels like search and outbound are becoming less effective.
Influencer Marketing Decline
- Influencer marketing is becoming less genuine due to high monetary incentives.
- Influencers prioritize profits over providing valuable advice, leading to distrust.
Personal Branding
- Focus on building a genuine personal brand if it feels natural to you.
- Don't force it if it's not an innate strength.