PRODUCTEA with Leah, Growth & Senior Leadership

93: Emily Kramer - The Death of Marketing Channels

Feb 2, 2025

Emily Kramer, a B2B marketing expert with a track record at startups like Asana, dives into the shifting landscape of marketing. She highlights the decline of influencer marketing and emphasizes the need for authenticity in a noisy digital world. Kramer discusses the importance of identifying unique strengths and the pitfalls of traditional strategies. She advocates for focused, adaptive approaches tailored for startups, stressing integration between marketing and other departments to boost engagement and conversion rates.

52:45

Episode guests

Emily Kramer

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Influencer marketing in the B2B sector faces challenges due to content oversaturation and growing skepticism about authenticity.

Identifying unique marketing advantages is essential for formulating effective strategies that align with a company's inherent strengths.

Collaborating marketing efforts with product development is crucial for enhancing customer experiences and achieving sustained growth in startups.

Deep dives

The Dichotomy of Marketing Channels

Marketing channels are divided into two main categories: inbound and outbound. The ongoing evolution of these channels means that traditional approaches to marketing are becoming less effective. The speaker emphasizes the importance of evaluating one’s unique marketing advantages before selecting channels, ensuring that efforts align with a company's strengths. Understanding the dynamics between various channels, such as ecosystem-driven growth and virality, is crucial for any marketing strategy.

Intro

2min

Perceptions and Personalities in Marketing

2min

The Evolution of Marketing Channels: Embracing Change

2min

Navigating the Shifting Marketing Landscape

7min

Navigating Modern Marketing Challenges

27min

Improving Conversion Rates Through Organizational Collaboration

4min

Navigating Startup Misconceptions

9min

The amazing Emily Kramer talks with me about B2B Marketing, the rise and fall of influencer marketing, and the challenges of navigating the 2025 social media noise.

What does the future of marketing look like while everything changes so rapidly?

takeaways

Influencer marketing is becoming less effective.

Sound Bites

"The death of channels might be more accurate."
"You have to figure out your strengths first."
"You need to shut up about the other things."
"Don't run your startup like an enterprise."

Chapters

00:00 Understanding Marketing Channels

05:06 The Evolution of Marketing

10:07 Influencer Marketing in B2B

15:13 Navigating the Noise of Social Media

19:58 Identifying Unique Marketing Advantages

25:13 The Importance of Focus in Marketing

26:39 Navigating Brand Messaging and Differentiation

29:02 The Importance of Focus in Marketing Strategies

31:11 Balancing Ideas and Execution in Marketing Plans

33:05 Marketing as a Product: A New Perspective

35:51 Lifecycle Marketing: Engaging Existing Customers

39:20 Rethinking Marketing Goals and Metrics

42:39 The Evolution of Marketing Structures

45:02 The Future of Marketing: Innovation and Adaptation

Send us a text

Leah on Linkedin / Twitter / Youtube

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PRODUCTEA with Leah, Growth & Senior Leadership

93: Emily Kramer - The Death of Marketing Channels

Episode guests