PRODUCTEA with Leah, Growth & Senior Leadership cover image

93: Emily Kramer - The Death of Marketing Channels

PRODUCTEA with Leah, Growth & Senior Leadership

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Improving Conversion Rates Through Organizational Collaboration

This chapter discusses the importance of analyzing conversion rates at different stages of the user journey, emphasizing a collaborative approach between marketing and other departments. It critiques traditional siloed structures within organizations, advocating for integration to boost customer engagement and conversion efficiency.

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