The amazing Emily Kramer talks with me about B2B Marketing, the rise and fall of influencer marketing, and the challenges of navigating the 2025 social media noise.

What does the future of marketing look like while everything changes so rapidly?

takeaways

• Influencer marketing is becoming less effective.

Sound Bites

• "The death of channels might be more accurate."
• "You have to figure out your strengths first."
• "You need to shut up about the other things."
• "Don't run your startup like an enterprise."

Chapters

00:00 Understanding Marketing Channels

05:06 The Evolution of Marketing

10:07 Influencer Marketing in B2B

15:13 Navigating the Noise of Social Media

19:58 Identifying Unique Marketing Advantages

25:13 The Importance of Focus in Marketing

26:39 Navigating Brand Messaging and Differentiation

29:02 The Importance of Focus in Marketing Strategies

31:11 Balancing Ideas and Execution in Marketing Plans

33:05 Marketing as a Product: A New Perspective

35:51 Lifecycle Marketing: Engaging Existing Customers

39:20 Rethinking Marketing Goals and Metrics

42:39 The Evolution of Marketing Structures

45:02 The Future of Marketing: Innovation and Adaptation 

Send us a text

Leah on Linkedin / Twitter / Youtube