The amazing Emily Kramer talks with me about B2B Marketing, the rise and fall of influencer marketing, and the challenges of navigating the 2025 social media noise.
What does the future of marketing look like while everything changes so rapidly?
takeaways
- Influencer marketing is becoming less effective.
Sound Bites
- "The death of channels might be more accurate."
- "You have to figure out your strengths first."
- "You need to shut up about the other things."
- "Don't run your startup like an enterprise."
Chapters
00:00 Understanding Marketing Channels
05:06 The Evolution of Marketing
10:07 Influencer Marketing in B2B
15:13 Navigating the Noise of Social Media
19:58 Identifying Unique Marketing Advantages
25:13 The Importance of Focus in Marketing
26:39 Navigating Brand Messaging and Differentiation
29:02 The Importance of Focus in Marketing Strategies
31:11 Balancing Ideas and Execution in Marketing Plans
33:05 Marketing as a Product: A New Perspective
35:51 Lifecycle Marketing: Engaging Existing Customers
39:20 Rethinking Marketing Goals and Metrics
42:39 The Evolution of Marketing Structures
45:02 The Future of Marketing: Innovation and Adaptation
Send us a text
Leah on Linkedin / Twitter / Youtube
