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The Pocus Unlocking Revenue Podcast
Episode 9: How your GTM motion impacts marketing strategy
Mar 21, 2023
Emily Kramer, former marketer at Asana and Carta, shares insights on building high-growth B2B companies. Topics include different GTM motions, hiring strategies, challenges of a hybrid startup, role of product marketers, and the importance of conversion rates in marketing strategies.
39:02
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Quick takeaways
- Understanding your go-to-market motion is crucial for shaping your marketing strategy.
- Different go-to-market motions require different marketing strategies.
Deep dives
The Importance of Understanding Your Go-to-Market Motion
Understanding your go-to-market motion is crucial for shaping your marketing strategy. Factors like your audience, market, competitors, and the problem your product solves all impact your strategy. Your go-to-market motion, whether it's self-serve, sales-led, or a hybrid model, also plays a significant role in shaping your marketing approach. Additionally, marketing advantages like network effects or category creation are essential considerations. It's important to develop a strategy tailored to your specific go-to-market motion.
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Discover
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