

Episode 9: How your GTM motion impacts marketing strategy
Mar 21, 2023
Emily Kramer, former marketer at Asana and Carta, shares insights on building high-growth B2B companies. Topics include different GTM motions, hiring strategies, challenges of a hybrid startup, role of product marketers, and the importance of conversion rates in marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Marketing Strategies for Different Go-to-Market Motions
02:20 • 19min
Challenges of Hiring a VP of Sales and Marketing in a Hybrid Motion Startup
20:56 • 4min
Hiring a Marketer with SDR Management Experience and the Role of a Product Marketing Person
24:46 • 2min
The Role of Product Marketers in Marketing Strategy
26:37 • 9min
The Critical Role of Conversion Rates in Marketing Strategies
36:02 • 3min