2min chapter

The Pocus Unlocking Revenue Podcast cover image

Episode 9: How your GTM motion impacts marketing strategy

The Pocus Unlocking Revenue Podcast

CHAPTER

Hiring a Marketer with SDR Management Experience and the Role of a Product Marketing Person

Discussion on the qualities to look for when hiring a head of marketing with experience in leading a Sales Development Representative (SDR) team, emphasizing the importance of driving a Product-Led Growth (PLG) motion and connecting with the audience through product marketing.

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