The Critical Role of Conversion Rates in Marketing Strategies

In this episode of Unlocking Revenue, Pocus Head of Marketing, Sandy Mangat, chats with Emily Kramer — she's built and scaled the GTMs of well-known PLG and PLS brands like Asana and Carta, and now helps marketers with her newsletter, advising, and angel investment.

Listen in for advice on: 

👉 The GTM spectrum: from pure PLG to fully sales-led
👉 Hiring and org design to complement your GTM motion
👉 Marketing strategy for each motion: top-down, bottoms-up or hybrid

About Emily:

Emily Kramer is co-founder of MKT1, where she helps founders and marketing leaders build high-growth B2B companies through investment and advising. Prior to founding MKT1 she built and scaled marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack).