Episode 9: How your GTM motion impacts marketing strategy
The Pocus Unlocking Revenue Podcast
Challenges of Hiring a VP of Sales and Marketing in a Hybrid Motion Startup
This chapter explores the difficulties of finding a sales and marketing leader for a hybrid motion startup, where marketing is involved regardless of who is selling. They delve into the disparity between sales and marketing objectives and stress the need for someone experienced in both areas, as well as familiarity with the business model.
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