The Ross Simmonds Show

The Art and Strategy of Effective Content Repurposing

Jan 30, 2025
Join Ross Simmonds, founder of the content marketing agency Foundation, Anna Furmanov, a B2B strategy expert, and Emily Kramer, a seasoned marketing advisor, as they dive into the art of content repurposing. They discuss the importance of having a solid content foundation, highlighting micro-content and podcasting as key strategies. Discover Emily’s GACCS Brief method for effective planning and how AI can streamline your process. Their actionable insights will transform your approach to maximizing audience engagement and content lifespan!
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INSIGHT

Channel User Fit

  • Repurposing content does not mean posting the same thing on all platforms.
  • Different platforms require different formats, styles, and captions for optimal engagement.
ADVICE

Valuable Content First

  • Focus on creating valuable, unique content for your target audience first.
  • Ensure that your content ties back to business results and resonates with your specific buyer.
ADVICE

Pre-Plan Repurposing

  • Plan repurposing from the start, not as an afterthought.
  • Consider how your content will adapt to different channels before creating it.
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