Create Like the Greats

The Art and Strategy of Effective Content Repurposing

Jan 30, 2025

Join Ross Simmonds, founder of the content marketing agency Foundation, Anna Furmanov, a B2B strategy expert, and Emily Kramer, a seasoned marketing advisor, as they dive into the art of content repurposing. They discuss the importance of having a solid content foundation, highlighting micro-content and podcasting as key strategies. Discover Emily’s GACCS Brief method for effective planning and how AI can streamline your process. Their actionable insights will transform your approach to maximizing audience engagement and content lifespan!

01:02:51

Episode guests

Ross Simmonds

Anna Furmanov

Emily Kramer

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Content repurposing is essential for maximizing content impact, transforming a primary piece into various tailored formats for diverse platforms.

Understanding audience needs through direct engagement ensures content relevance and significantly enhances the effectiveness of repurposed materials.

High-quality, engaging content is crucial for successful repurposing, as mediocre original material cannot achieve the desired impact when transformed.

Deep dives

The Concept of Content Repurposing

Content repurposing is emphasized as a crucial strategy for maximizing the impact of created content. It involves taking a primary piece, such as a longer video or podcast episode, and transforming it into various formats suitable for different platforms. For example, a single podcast episode can lead to multiple blog posts, social media snippets, and even infographics. This approach not only saves time but also increases the reach and engagement of the content produced.

Intro

3min

Mastering Content Repurposing

9min

The GACS Brief: A Strategy for Effective Content Creation

2min

The Art of Content Repurposing

5min

Maximizing Content Through Strategic Repurposing

3min

Enhancing Content Repurposing Through Active Listening and Automation

3min

Maximizing Content Creation through Repurposing and Automation

3min

Mastering Content Repurposing

17min

Engaging Content Strategies for Audience Growth

15min

10.

Connecting Communities Through Live Streaming and Content Repurposing

3min

In this episode, we're diving into the art and science of content repurposing with some of the sharpest minds in the industry. Ross Simmonds, Anna Furmanov, and Emily Kramer join Riverside webinar host Kendall to break down their proven strategies for content repurposing, from leveraging AI tools to audience research techniques that fuel meaningful engagement. Whether you're trying to grow your audience, sell a product, or simply maximize your content's lifespan, these actionable insights will transform how you think about repurposing. Packed with practical examples, tech hacks, and processes, this episode is your blueprint for creating versatile, high-impact content.

Key Takeaways and Insights:

1. What is Content Repurposing?

Redefining repurposing versus creating new.
The importance of building versatile content assets that can branch into multiple formats.
The foundation for long-term audience engagement.

2. Identifying Your Content Foundation:

Ross Simmonds explains his go-to strategies for using micro-content as foundational material.
Anna shares why podcasting became her primary content pillar and her secret for capturing "aha" moments during recording.
Emily breaks down her colorful methods for extracting and extending the life of one big content idea.

3. Practical Steps to Get Started:

How pre-planning and distribution pipelines ensure maximum reach.
Emily’s "GACCS Brief" method for organized content creation: Goals, Audience, Creative, Channels, Stakeholders.

4. The Tech Tools That Power Repurposing:

Ross shares his full tech stack: Riverside for recording, Canva for infographics, Jasper for creating auxiliary content, and more.
AI in action: Learn about synthetic content using Haygen and 11 Labs.
Try Emily's innovative pre-planning LinkedIn poll strategy to build anticipation for big launches.

5. Finding and Understanding Your Audience:

Why audience insights and customer research are key to creating meaningful content.
Fill your content roadmap with Ross’s Reddit and Facebook group mining tactics.
Anna's advice for hosting audience calls and surveys.

6. Experimentation & Optimization for Different Platforms:

Why each platform deserves unique formats.
From long newsletters to TikTok teasers—the diverse distribution playbook.

7. Content ROI: Evaluating Success & Staying Relevant:

Why evergreen content is a goldmine, and how to audit your archives for reusability.
Ross’s case study of repurposing content across multiple formats consistently over three years.

Resources and Links Mentioned:

Riverside.fm – Mark clips while you record and effortlessly create social-ready video highlights.
ElevenLabs – Explore synthetic videos and voice cloning for micro-content creation.
Canva - Easily design infographics, templates, and visual assets.
BuzzSumo – Analyze top-performing content for insights into trends and format ideas.