Anna Furmanov
Host of the Building with Buyers podcast. She explores how customers help startups build to the next round.
Top 3 podcasts with Anna Furmanov
Ranked by the Snipd community
12 snips
Jun 2, 2025 • 1h
401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers
Anna Furmanov, host of Building with Buyers, dives into customer obsession and the crucial role of 'super consumers' in startups. She emphasizes the need for empathy and collaboration within teams to foster innovation and drive growth. The discussion highlights how businesses should create demand by deeply understanding customer needs rather than conforming to existing market trends. Insights from passionate super consumers can guide product development, and the power of gifting in consumer behavior is explored as a vital marketing tool.
Jan 30, 2025 • 1h 3min
The Art and Strategy of Effective Content Repurposing
Join Ross Simmonds, founder of the content marketing agency Foundation, Anna Furmanov, a B2B strategy expert, and Emily Kramer, a seasoned marketing advisor, as they dive into the art of content repurposing. They discuss the importance of having a solid content foundation, highlighting micro-content and podcasting as key strategies. Discover Emily’s GACCS Brief method for effective planning and how AI can streamline your process. Their actionable insights will transform your approach to maximizing audience engagement and content lifespan!
Oct 5, 2023 • 23min
Anna Furmanov on her 10-step B2B marketing process
Anna Furmanov, former Head of Marketing at two Series A b2b tech startups and Groupon's growth marketing team, discusses B2B startup marketing, customer voice, GTM customization, positioning and messaging for B2B, content strategy wedge, and the importance of case studies, social proof, and a unique angle in B2B marketing.
