Join Ross Simmonds, founder of the content marketing agency Foundation, Anna Furmanov, a B2B strategy expert, and Emily Kramer, a seasoned marketing advisor, as they dive into the art of content repurposing. They discuss the importance of having a solid content foundation, highlighting micro-content and podcasting as key strategies. Discover Emily’s GACCS Brief method for effective planning and how AI can streamline your process. Their actionable insights will transform your approach to maximizing audience engagement and content lifespan!

Anna Furmanov, former Head of Marketing at two Series A b2b tech startups and Groupon's growth marketing team, discusses B2B startup marketing, customer voice, GTM customization, positioning and messaging for B2B, content strategy wedge, and the importance of case studies, social proof, and a unique angle in B2B marketing.