The Marketer Show Anna Furmanov on her 10-step B2B marketing process
Oct 5, 2023
Anna Furmanov, former Head of Marketing at two Series A b2b tech startups and Groupon's growth marketing team, discusses B2B startup marketing, customer voice, GTM customization, positioning and messaging for B2B, content strategy wedge, and the importance of case studies, social proof, and a unique angle in B2B marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Marketing Strategies for Seed Companies vs. Series A Companies
01:46 • 2min
Choosing B2B over B2C and the Differences in Marketing
03:42 • 2min
The Importance of a 'Marie Kondo of Startup Marketing'
05:44 • 12min
Importance of Case Studies, Social Proof, and Unique Angle in B2B Marketing
17:29 • 6min