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The Marketer Show
Anna Furmanov on her 10-step B2B marketing process
Oct 5, 2023
Anna Furmanov, former Head of Marketing at two Series A b2b tech startups and Groupon's growth marketing team, discusses B2B startup marketing, customer voice, GTM customization, positioning and messaging for B2B, content strategy wedge, and the importance of case studies, social proof, and a unique angle in B2B marketing.
23:25
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Quick takeaways
- Starting with customer voice research shapes positioning and messaging in B2B marketing.
- Creating unique content strategy and visual identity differentiates B2B companies from competitors.
Deep dives
Focus on Early Stage Startups
Anna specializes in working with early stage B2B startups, particularly those that are seed-funded. She acts as a fractional head of marketing, assisting these companies in developing their go-to-market strategies and fast-tracking their marketing efforts.
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Discover
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