Anna Furmanov on her 10-step B2B marketing process
The Marketer Show
The Importance of a 'Marie Kondo of Startup Marketing'
This chapter explores why companies need a 'Marie Kondo of startup marketing' to clean up the mess of early stage startups. It emphasizes tying marketing to the overall go-to-market strategy, building super fans, and using customer insights to inform positioning and messaging.
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