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6min chapter
Anna Furmanov on her 10-step B2B marketing process
The Marketer Show
Importance of Case Studies, Social Proof, and Unique Angle in B2B Marketing
This chapter explores the significance of case studies and social proof in building trust and identifying with the target audience in B2B marketing. It also discusses the need for a unique angle or 'wedge' in the content strategy to stand out from competitors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode