Importance of Case Studies, Social Proof, and Unique Angle in B2B Marketing

On today’s episode, we spoke with Anna Furmanov about B2B startup marketing, customer voice, and GTM customization. Anna was the Head of Marketing at two Series A b2b tech startups (edtech and food tech) and was on Groupon's growth marketing team. Now, she runs her own firm helping b2b companies fast track their marketing. Let’s dive in.

Here’s what you’ll learn:

• Why you should start with customer voice in your marketing research
• How to think about positioning and messaging for B2B
• How to build a content strategy wedge