In this discussion, Ross Simmonds, Founder & CEO of Foundation Marketing and author of "Create Once, Distribute Forever," shares insights on content distribution and B2B marketing. He emphasizes the importance of storytelling and community engagement in a crowded digital landscape. Ross challenges the traditional SEO-centric approach, urging marketers to focus on audience connection instead. He also addresses the obstacles B2B teams face, like time constraints, and highlights the need for innovative strategies to elevate content outreach.

Join Ross Simmonds, founder of the content marketing agency Foundation, Anna Furmanov, a B2B strategy expert, and Emily Kramer, a seasoned marketing advisor, as they dive into the art of content repurposing. They discuss the importance of having a solid content foundation, highlighting micro-content and podcasting as key strategies. Discover Emily’s GACCS Brief method for effective planning and how AI can streamline your process. Their actionable insights will transform your approach to maximizing audience engagement and content lifespan!

Ross Simmonds, Founder & CEO of Foundation, shares his expertise in B2B content marketing. He discusses the importance of prioritizing search as a distribution channel and why social media followers shouldn't be viewed as mere vanity. Ross emphasizes the power of repurposing successful content and leveraging the sales team for effective content distribution. He also highlights how evolving tone and strategy can maximize audience engagement, and shares insights on using AI tools like ChatGPT to enhance content creation.