Ross Simmonds

Ross Simmonds, Founder & CEO of Foundation, shares his expertise in B2B content marketing. He discusses the importance of prioritizing search as a distribution channel and why social media followers shouldn't be viewed as mere vanity. Ross emphasizes the power of repurposing successful content and leveraging the sales team for effective content distribution. He also highlights how evolving tone and strategy can maximize audience engagement, and shares insights on using AI tools like ChatGPT to enhance content creation.

Rita Cidre, Head of Academy at SEMrush, Ross Simmonds, Founder of Foundation, and Tom Whatley, Founder of Grizzle, share their expertise in B2B SEO strategies. They tackle common mistakes marketers make and the impact of AI on search engine optimization. The trio discusses how content must be optimized for user intent and presents a case study on improving conversion rates. They also emphasize the importance of internal linking and URL structure for top rankings, while debunking outdated practices like keyword stuffing.

In this discussion, Ross Simmonds, Founder & CEO of Foundation Marketing and author of "Create Once, Distribute Forever," shares insights on content distribution and B2B marketing. He emphasizes the importance of storytelling and community engagement in a crowded digital landscape. Ross challenges the traditional SEO-centric approach, urging marketers to focus on audience connection instead. He also addresses the obstacles B2B teams face, like time constraints, and highlights the need for innovative strategies to elevate content outreach.

Join Ross Simmonds, founder of the content marketing agency Foundation, Anna Furmanov, a B2B strategy expert, and Emily Kramer, a seasoned marketing advisor, as they dive into the art of content repurposing. They discuss the importance of having a solid content foundation, highlighting micro-content and podcasting as key strategies. Discover Emily’s GACCS Brief method for effective planning and how AI can streamline your process. Their actionable insights will transform your approach to maximizing audience engagement and content lifespan!

Ross Simmonds, Founder & CEO of Foundation, delves into the future of marketing, sparking conversation about the alarming trend that 77% of mobile searches yield no clicks. He emphasizes the power of storytelling to foster emotional connections and community engagement, and shares insights on how brands can differentiate themselves in a crowded market. The discussion also touches on the evolving landscape of digital marketing and the importance of maintaining strong intellectual property strategies for long-term success.