Ross Simmonds

Ross Simmonds, Founder & CEO of Foundation, shares his expertise in B2B content marketing. He discusses the importance of prioritizing search as a distribution channel and why social media followers shouldn't be viewed as mere vanity. Ross emphasizes the power of repurposing successful content and leveraging the sales team for effective content distribution. He also highlights how evolving tone and strategy can maximize audience engagement, and shares insights on using AI tools like ChatGPT to enhance content creation.

Rita Cidre, Head of Academy at SEMrush, Ross Simmonds, Founder of Foundation, and Tom Whatley, Founder of Grizzle, share their expertise in B2B SEO strategies. They tackle common mistakes marketers make and the impact of AI on search engine optimization. The trio discusses how content must be optimized for user intent and presents a case study on improving conversion rates. They also emphasize the importance of internal linking and URL structure for top rankings, while debunking outdated practices like keyword stuffing.

Ross Simmonds, founder of Foundation and an expert in content distribution, sheds light on why pressing publish is just the beginning. He emphasizes that effective content distribution is a must and introduces his powerful framework: Repurpose, Remix, and Reshare. The conversation touches on the importance of measuring engagement over mere publication. Ross also highlights the significance of leveraging AI tools to enhance promotion and challenges the misconception that SEO is dead, pointing to diverse modern search behaviors.

In a conversation with Craig, Ross Simmonds, founder of Foundation Marketing and a maestro of B2B marketing strategy, explores how AI is reshaping the marketing landscape. They discuss why traditional tactics are failing, the importance of crafting exclusive content, and how the AI wave parallels the mobile revolution. Ross emphasizes leveraging platforms like Reddit and YouTube for B2B outreach, while cautioning against common pitfalls. He also highlights the need for creators to adapt, ensuring that innovative, valuable content reaches the right audiences.

Ross Simmonds, the founder of Foundation and distribution.ai, unpacks the secrets to effective content marketing. He emphasizes that while content creation is essential, distribution is where the magic truly happens. Ross shares actionable strategies for overcoming imposter syndrome and the importance of proving value to clients. He discusses how experimentation fuels growth and the creative opportunities AI presents in marketing. With insights for small business owners and digital marketers, this conversation is a treasure trove of practical advice.