B2B Marketing with Dave Gerhardt
How to Fix Your SEO Strategy
Mar 3, 2025
Rita Cidre, Head of Academy at SEMrush, Ross Simmonds, Founder of Foundation, and Tom Whatley, Founder of Grizzle, share their expertise in B2B SEO strategies. They tackle common mistakes marketers make and the impact of AI on search engine optimization. The trio discusses how content must be optimized for user intent and presents a case study on improving conversion rates. They also emphasize the importance of internal linking and URL structure for top rankings, while debunking outdated practices like keyword stuffing.
57:05
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Quick takeaways
- B2B marketers are frequently misaligning their keywords with user intent, negatively affecting their marketing pipeline and SEO performance.
- Effective content strategies should differentiate between top-of-funnel and bottom-of-funnel approaches to maximize user engagement and conversion rates.
Deep dives
The Disconnect in Marketing Communication
Many brands are failing to effectively communicate with their customers, often inundating their inboxes with irrelevant and generic marketing messages. This issue arises from companies talking at consumers instead of engaging with them meaningfully. Effective marketing should create a genuine connection rather than just noise, necessitating a shift in strategy. Personalization through first-party data becomes crucial to ensure timely and relevant messaging across various channels like email, SMS, and push notifications.
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