Rita Cidre, Head of Academy at SEMrush, Ross Simmonds, Founder of Foundation, and Tom Whatley, Founder of Grizzle, share their expertise in B2B SEO strategies. They tackle common mistakes marketers make and the impact of AI on search engine optimization. The trio discusses how content must be optimized for user intent and presents a case study on improving conversion rates. They also emphasize the importance of internal linking and URL structure for top rankings, while debunking outdated practices like keyword stuffing.

Rita Cidre, Head of Academy at Semrush, shares her journey through burnout in the marketing world, where a staggering 70% of marketers feel overwhelmed. She opens up about how her drive for achievement tied her self-worth to productivity, leading to a cycle of overwork. Rita offers insights on the importance of mental health, personal boundaries, and separating work identity from personal life. She emphasizes the need for community support, self-reflection, and prioritizing well-being to prevent burnout in this demanding industry.