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Marketing Meetup Podcast

Protecting yourself from burnout - Rita Cidre - Head of Academy at Semrush

Jan 31, 2025
Rita Cidre, Head of Academy at Semrush, shares her journey through burnout in the marketing world, where a staggering 70% of marketers feel overwhelmed. She opens up about how her drive for achievement tied her self-worth to productivity, leading to a cycle of overwork. Rita offers insights on the importance of mental health, personal boundaries, and separating work identity from personal life. She emphasizes the need for community support, self-reflection, and prioritizing well-being to prevent burnout in this demanding industry.
58:08

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Burnout is prevalent in marketing, with 70% of professionals experiencing it, often due to constant demands and lack of alignment.
  • Rita Sidry's experience illustrates the dangers of tying self-worth to productivity, leading to a cycle of overworking and self-doubt.

Deep dives

Understanding Burnout

Burnout is increasingly prevalent among marketing professionals, often stemming from overwhelming responsibilities and a lack of work-life balance. Rita Sidry shares her own experience of reaching a breaking point despite her passion for marketing. She describes symptoms such as hair loss, uncontrollable crying, and a general sense of despair as indicators of deeper issues. This emotional turmoil culminated in a decision to leave her position at Zillow, a place she once cherished, highlighting the disconnect between personal fulfillment in work and the toll it can take on mental health.

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