Navigating Guilt and the Facade of Positivity

Burnout is Widespread in Marketing

• 70% of marketers report experiencing burnout in the past year.
• The always-on nature of marketing, constant measurement, and lack of alignment with leadership contribute to burnout.

• Rita’s burnout was driven by a deep need for achievement and external validation.
• She tied self-worth to productivity—when she wasn’t performing, she felt like a failure.
• Many marketers experience this cycle of overworking to ‘prove’ their value.

Hear how Rita got burnt out but how she now protects herself from it happening again