#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.
Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.
Danielle, Rita, Ross, and Tom cover:
- The most common SEO mistakes B2B marketers are making right now
- Why ranking for the wrong keywords is hurting your pipeline
- How to optimize content for scanners, search intent, and conversions
Timestamps
- (00:00) - – Introduction to Rita, Ross, and Tom
- (04:04) - – Why SEO has changed and what marketers are getting wrong in 2024
- (07:05) - – The impact of AI on SEO and why standing out is harder than ever
- (08:47) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO
- (11:13) - – The difference between top-of-funnel and bottom-of-funnel content strategies
- (13:40) - – Why glossary pages aren’t enough and what to do instead
- (16:16) - – The biggest homepage SEO mistakes (live website teardown)
- (20:59) - – How to structure product and category pages for better rankings
- (23:53) - – The problem with keyword stuffing vs. real search intent optimization
- (28:42) - – Why internal linking and URL structure matter for SEO success
- (33:18) - – How backlinks, brand authority, and digital PR impact rankings
- (37:12) - – The role of content quality, readability, and formatting for scanners
- (40:37) - – Common mistakes in blog strategy and how to fix them
- (45:07) - – Why getting to the point faster improves rankings and engagement
- (47:43) - – Final SEO takeaways recommendations
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