How to Fix Your SEO Strategy
B2B Marketing with Dave Gerhardt
Refining SEO Strategies for Enhanced Visibility
This chapter delves into the intricacies of a website's SEO strategy, emphasizing keyword integration across various pages. It explores the importance of aligning content with search intent and effectively utilizing AI to boost visibility in the realm of workplace safety software.
#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.
Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.
Danielle, Rita, Ross, and Tom cover:
- The most common SEO mistakes B2B marketers are making right now
- Why ranking for the wrong keywords is hurting your pipeline
- How to optimize content for scanners, search intent, and conversions
Timestamps
- (00:00) - – Introduction to Rita, Ross, and Tom
- (03:39) - – Why SEO has changed and what marketers are getting wrong in 2024
- (06:40) - – The impact of AI on SEO and why standing out is harder than ever
- (08:22) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO
- (10:48) - – The difference between top-of-funnel and bottom-of-funnel content strategies
- (13:15) - – Why glossary pages aren’t enough and what to do instead
- (15:51) - – The biggest homepage SEO mistakes (live website teardown)
- (20:34) - – How to structure product and category pages for better rankings
- (23:28) - – The problem with keyword stuffing vs. real search intent optimization
- (28:24) - – Why internal linking and URL structure matter for SEO success
- (33:00) - – How backlinks, brand authority, and digital PR impact rankings
- (36:54) - – The role of content quality, readability, and formatting for scanners
- (40:19) - – Common mistakes in blog strategy and how to fix them
- (44:49) - – Why getting to the point faster improves rankings and engagement
- (47:25) - – Final SEO takeaways recommendations
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
The AI-powered Podcast Player
