#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.
Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.
Danielle, Rita, Ross, and Tom cover:
- The most common SEO mistakes B2B marketers are making right now
- Why ranking for the wrong keywords is hurting your pipeline
- How to optimize content for scanners, search intent, and conversions
Timestamps
- (00:00) - – Introduction to Rita, Ross, and Tom
- (03:52) - – Why SEO has changed and what marketers are getting wrong in 2024
- (06:53) - – The impact of AI on SEO and why standing out is harder than ever
- (08:35) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO
- (11:01) - – The difference between top-of-funnel and bottom-of-funnel content strategies
- (13:28) - – Why glossary pages aren’t enough and what to do instead
- (16:04) - – The biggest homepage SEO mistakes (live website teardown)
- (20:47) - – How to structure product and category pages for better rankings
- (23:41) - – The problem with keyword stuffing vs. real search intent optimization
- (29:04) - – Why internal linking and URL structure matter for SEO success
- (33:40) - – How backlinks, brand authority, and digital PR impact rankings
- (37:34) - – The role of content quality, readability, and formatting for scanners
- (40:59) - – Common mistakes in blog strategy and how to fix them
- (45:29) - – Why getting to the point faster improves rankings and engagement
- (48:05) - – Final SEO takeaways recommendations
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
