RS352: AI Killed Traditional Marketing – Here's What's Next

Sep 24, 2025

In a conversation with Craig, Ross Simmonds, founder of Foundation Marketing and a maestro of B2B marketing strategy, explores how AI is reshaping the marketing landscape. They discuss why traditional tactics are failing, the importance of crafting exclusive content, and how the AI wave parallels the mobile revolution. Ross emphasizes leveraging platforms like Reddit and YouTube for B2B outreach, while cautioning against common pitfalls. He also highlights the need for creators to adapt, ensuring that innovative, valuable content reaches the right audiences.

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ADVICE

Mobilize Your Team For Social Content

Empower your team to create native social content, especially video, to drive pipeline and engagement.
Use personalized outreach (video, voice notes, DMs) and micro-influencers to convert attention into leads.

INSIGHT

AI Is A Multi‑Year Structural Shift

AI is a long, fundamental shift comparable to mobile and will reshape work and marketing for years.
Adoption will be uneven across industries, so early movers in tech will gain the biggest edge.

ADVICE

Treat LinkedIn As Your B2B Hub

Double down on LinkedIn for B2B: publish native long-form, carousels, and video and avoid off-platform links.
Use Sales Navigator, profile CTAs, and paid upgrades to support outreach and lead capture.

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Ross Simmonds, founder of Foundation Marketing, has built a reputation for helping ambitious SaaS and B2B brands stand out online with data-driven growth strategies. In this episode, Craig sits down with Ross to dive into the future of marketing, SaaS growth, and social media in the age of AI.

Marketing has transformed dramatically over the past decade, and with the rise of AI-powered marketing methods, it feels like the Wild Wild West. But within all that chaos are opportunities that we shouldn’t miss out on.. Ross and Craig explore how founders and marketers can leverage AI to create content, reach the right audience, and scale profitably in today’s fast-changing landscape.

Highlights from Craig and Ross’s conversation:

Why traditional B2B marketing tactics are failing and what actually drives SaaS growth in 2025
Create exclusive, high-value content that your target market can't find anywhere else
AI marketing parallels the mobile revolution
We're only at the beginning of the AI marketing cycle, and why the long game matters
Which social media platforms actually work for B2B in today's landscape
Every platform has your audience, but no one's cracked the code
Monetize your existing high-performing pages and don't abandon what's already working
Search behavior has evolved beyond Google
Stop ignoring Reddit for B2B marketing
Elevenlabs and Manus case studies. Plus, why Google will dominate long-term AI marketing

Resources and Links from This Episode:

Ross Simmonds on X (Twitter): https://x.com/TheCoolestCool
Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/
Foundation Marketing: https://foundationinc.co/
Ross Simmonds online: https://rosssimmonds.com/
Email me: podcast@roguestartups.com
Find me on Twitter: @TheCraigHewitt

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Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:

Twitter: @TheCraigHewitt
LinkedIn: Craig Hewitt
Email: podcast@roguestartups.com