B2B Marketing with Dave Gerhardt
#209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai
Jan 9, 2025
Ross Simmonds, Founder & CEO of Foundation, shares his expertise in B2B content marketing. He discusses the importance of prioritizing search as a distribution channel and why social media followers shouldn't be viewed as mere vanity. Ross emphasizes the power of repurposing successful content and leveraging the sales team for effective content distribution. He also highlights how evolving tone and strategy can maximize audience engagement, and shares insights on using AI tools like ChatGPT to enhance content creation.
55:26
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Quick takeaways
- Prioritizing search as a primary distribution channel is essential for B2B marketers to enhance their content reach and effectiveness.
- Recycling and repurposing successful content can significantly boost audience engagement and lead generation over time.
Deep dives
The Challenge of Marketing Attribution
Marketing attribution is a significant challenge in the B2B space. Traditional methods often struggle to accurately measure performance, leading to confusion about where to allocate marketing budgets. Paramark offers a unique approach that combines marketing mix modeling and incrementality testing, bypassing the need for click attribution. This allows companies to gain clearer insights into their marketing effectiveness and make informed investment decisions.
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