B2B Marketing with Dave Gerhardt

#209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

9 snips
Jan 9, 2025
Ross Simmonds, Founder & CEO of Foundation, shares his expertise in B2B content marketing. He discusses the importance of prioritizing search as a distribution channel and why social media followers shouldn't be viewed as mere vanity. Ross emphasizes the power of repurposing successful content and leveraging the sales team for effective content distribution. He also highlights how evolving tone and strategy can maximize audience engagement, and shares insights on using AI tools like ChatGPT to enhance content creation.
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ADVICE

Replay the Hits

  • Repurpose top-performing social media content regularly.
  • This can significantly increase engagement and reach without creating new content.
INSIGHT

Fear of Judgement

  • Many creators fear being judged for reposting content.
  • This fear is often unfounded, as demonstrated by high subscriber growth from reposted content.
ANECDOTE

Reposting Success

  • Dave Gerhardt reposted a lead magnet twice and gained 900 newsletter subscribers.
  • Dan, COO of Exit 5, repurposed old LinkedIn posts with great success.
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