Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.
They share lessons they both learned on their content journeys and discuss things like:
- Prioritizing search as a distribution channel
- Why social followers are not a vanity metric
- Using and enabling the sales team for content distribution
- How to repurpose your most popular content
Timestamps
- (00:00) - - Intro
- (01:25) - - Underrated Content Strategy for B2B
- (01:40) - - SERP and Mindshare Domination
- (01:40) - - ChatGPT and Closing Thoughts
- (01:45) - - Search as a Distribution Channel
- (01:45) - - Why We're Doubling Down on X
- (02:00) - - Adjusting Your Tone with the Times
- (02:05) - - Why Followers Aren't a Vanity Metric
- (02:06) - - How to Repurpose Popular Organic Social Content
- (02:20) - - An Easy Content Distribution Tactic
- (02:21) - - The Sales Team as a Distribution Channel
Send guest pitches and ideas to hi@exitfive.com
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***
Today's episode brought to you by Navattic.
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They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.
So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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