The Ross Simmonds Show

Discover the groundbreaking shift from traditional SEO to Generative Engine Optimization (GEO) as new AI-powered discovery tools reshape marketing strategies. Ross Simmonds explains how successful content needs to engage with platforms beyond Google, like TikTok and Reddit. He highlights the importance of AI-generated responses, user-generated content (UGC), and prioritizing unique citations. YouTube is not just for social; it's becoming essential for search. Strategize for diverse audience queries and rethink your distribution methods to thrive in this new era!

Explore the transformative power of AI with intentionality rather than as just a trendy tool. Discover the AIM Framework—Accelerate, Integrate, Multiply—to streamline tasks and enhance productivity. Learn how to identify inefficiencies in workflows and leverage AI to eliminate friction across various business operations. Dive into practical use cases that can save time and resources, and hear about real-world applications that make AI a strategic ally. Challenge yourself to apply the framework for meaningful changes in your operations.

Discover why personal branding is essential in today's digital landscape, where visibility leads to opportunities. Learn to choose a specific niche and master one platform for maximum impact. Ross emphasizes the importance of showcasing your work, sharing insights, and engaging with your audience authentically. He also addresses common myths about personal branding and underscores the need for strategic content distribution. By consistently sharing your expertise, you can build trust and turn visibility into tangible outcomes.

B2B marketers must rethink strategies as traditional review sites lose relevance. Reddit is now the go-to platform for high-intent searches, offering genuine user insights. AI tools like ChatGPT are increasingly referencing Reddit for information, showcasing its credibility. Unique conversations on Reddit provide deeper trust than polished reviews. Brands can thrive by embracing a subreddit strategy, engaging with the community, and adapting to the new buyer journey shaped by Reddit discussions. It’s time to focus on user-generated content and stop overinvesting in outdated review platforms.

Caleb Turner, a YouTuber and podcast host, dives into the world of marketing with Ross Simmonds. They discuss the dynamics between entrepreneurship and employment, emphasizing the quest for control over one’s life. Ross shares essential steps for launching a digital marketing venture and highlights the significant role of mentorship—both local and online. The conversation then shifts to Reddit marketing tactics and the impact of AI on content distribution. Listeners gain insights into effective strategies that adapt to today’s digital landscape.

Ross Simmonds, a marketing and growth strategist focused on B2B and SaaS, dives into AI's transformative impact on marketing and SEO. He discusses the decline of traditional SEO and the rise of platforms like Reddit for discovery. Ross highlights the power of personal branding, micro-influencers, and the importance of creating unique content that AI can't replicate. He urges marketers to harness YouTube and Instagram’s potential, while debating the relevance of Google in an AI-driven landscape. Tune in for invaluable insights that can future-proof your strategies!

In this episode of The Ross Simmonds Show, Ross dives into a hard truth that many creators, entrepreneurs, and aspiring founders need to hear: no one is thinking about you as much as you think—and that’s a good thing. Ross explores the concept of the “ego trap,” the fear of judgment, and the self-doubt that prevents people from pressing publish on the very ideas that could change their lives. With heartfelt personal stories and actionable advice, this episode is a rallying cry for creators to take messy action, press publish, and embrace the power of momentum. Whether you're just starting or you've been holding back on launching something important, this episode will give you the encouragement—and the permission—you need to start sharing your work with the world. Key Takeaways and Insights: 1. The Ego Trap - You're not holding back because of lack of skills—you’re trapped by your own ego.  - The fear of judgment is a mental trap, not a real obstacle.  2. Why “No One Is Watching” Is Good News - In the beginning, being invisible is a superpower.  - Use this phase to test ideas, experiment, and find your voice without scrutiny.  3. The Value of Imperfect Action - Pressing publish—even on a rough draft—lets you start the feedback and improvement cycle. - Perfectionism kills progress. 4. Focus on Creation, Not Criticism - People who criticize from the sidelines are rarely building anything.  - Judgment is easy, execution is rare—be a creator, not just a consumer. - Don’t wait until it’s perfect. Take the risk. Hit publish. Launch the thing. - You won’t be remembered for what you almost did—only for what you actually shipped.  Resources & Tools: 🔗 Foundation Marketing 🔗 Distribution.ai  — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

Unleash your potential with practical tips to rise above the crowd! Discover why taking action before you're ready can propel you forward. Learn the importance of making discipline your go-to strategy while building in public for accountability. Become obsessively useful by focusing on how you can help others. Trade mindless scrolling for meaningful reading and protect your focus by learning to say no. Ross encourages embracing discomfort and executing quickly to revolutionize your path to success.

In this episode of The Ross Simmonds Show, Ross dives into the practical, strategic use of artificial intelligence (AI) in content creation. He addresses a common fear among creators: that AI-generated material lacks originality and authenticity. Ross argues that when used correctly, AI doesn’t replace the human voice—it amplifies it. He lays out a five-step framework to integrate AI as a content copilot rather than a creator replacement, covering research, drafting, repurposing, optimization, and personalization. Real-world examples and tools are shared throughout to guide marketers and creators on how to scale their impact with AI—without sounding robotic. If you're playing the long game with your content strategy, this episode is a must-listen. Key Takeaways and Insights: 1. The Fear is Real—but Beating It Is Possible - Common creator concern: AI-generated content sounding generic - The solution: using AI as a creative partner, not a copy-paste machine 2. The AI Content Framework: 5 Key Areas - Research - AI allows you to conduct extensive research at scale - First Draft Creation - AI breaks writer’s block with structured first drafts - Repurposing Content - Repurpose blog posts into: - Social media posts - Podcasts - Newsletters - Video scripts - Optimization for SEO - AI can help you optimize content by identifying: - Keyword gaps - Better H1s/H2s - On-page SEO improvements - Tailorization & Personalization - AI enables communication at scale without sounding generic 3. Content as a Living ROI-Generating Asset - Content should be continuously updated and repurposed to earn maximum ROI - Multiply your hourly worth by time spent on content—then ensure that asset provides returns Resources & Tools: 🔗 Distribution.ai  🔗 ChatGPT 🔗 Microsoft Copilot 🔗 Replit 🔗 Loop Marketing Framework from HubSpot — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

Dusty Holcomb, a seasoned executive and founder of Arcus Group, dives into modern leadership challenges. He emphasizes the importance of vulnerability and decision-making anchored in core values. Dusty shares fascinating stories, including turning down big clients to preserve brand integrity. He discusses frameworks for prioritizing choices in an age brimming with distractions, and he advocates for self-leadership as a path to integrity. With practical tools and reflections, Dusty presents a roadmap to cultivating effective and transformative leadership.