

The Ross Simmonds Show
Ross Simmonds
Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game.This show is a proud member of the HubSpot Podcast Network.
Episodes
Mentioned books

Aug 29, 2025 • 28min
RSS 16: The Death of Work-Life Balance: My Journey
Explore the real cost of chasing high performance and ambition. Discover the myth of work-life balance, emphasizing that growth requires uncomfortable sacrifices. Learn to prioritize intentionally, where every commitment is a choice with consequences. Embrace gratitude over scarcity in your daily mindset. Gain practical insights on saying 'no' strategically and reflecting your true priorities in your calendar. Understand the importance of being present for family while managing professional responsibilities, highlighting the integration of personal and career goals.

Aug 23, 2025 • 23min
RSS 15: Scaling Influence: From Creator to Industry Leader
Discover the journey from content creator to industry leader by mastering niche specialization and storytelling. Learn why building authority is more about depth than reach, and how consistent value delivery fosters trust. Explore the importance of crafting evergreen content that resonates even offline, and how connecting with other leaders amplifies influence. Embrace vulnerability and authenticity to solidify your status—true influence is measured by impact, not just impressions.

Aug 15, 2025 • 52min
RSS 14: Building Brands, Building Balance: Brayden Young on Disrupting B2B with Real Conversations
Brayden Young, co-founder and CEO of Slash Experts and former co-founder of Sendoso, shares insights on transforming B2B marketing through real conversations. He emphasizes that authentic customer connections outperform traditional sales techniques and discusses the impactful role of strategic gifting. Brayden reflects on balancing family life with entrepreneurial drive and how AI is reshaping marketing strategies. He also highlights the importance of community engagement and personal touches like handwritten notes in building trust and enhancing business relationships.

Aug 8, 2025 • 9min
RSS 13: ChatGPT 5 Just Changed the Game -- NOT A NORMAL EPISODE
A transformative leap in AI has arrived with ChatGPT-5, revolutionizing human collaboration. It can execute complex tasks, develop applications, and even create games from a single prompt. The discussion highlights practical real-world uses, like designers generating brand kits in seconds and founders launching landing pages effortlessly. Professionals must adapt or risk obsolescence, as the standard for productivity shifts dramatically. Embracing AI is no longer optional, but essential for success in an evolving landscape.

8 snips
Aug 1, 2025 • 23min
RSS 12: The Myth of Passive Income
Delve into the reality of passive income and discover that substantial effort and strategy are key to success. Explore five proven pathways to scalable income, such as digital products and affiliate marketing. Learn the importance of solving real problems and building a robust distribution system to promote your work effectively. Ross emphasizes starting small and validating your ideas before going big. He provides valuable insights into what truly distinguishes fruitful online ventures from hit-or-miss schemes.

4 snips
Jul 26, 2025 • 30min
RSS 11: Be the First to Reach Out: How It Changed EVERYTHING For Me
Discover how being the first to reach out can transform your relationships and boost your leadership skills. Ross shares real-life examples demonstrating that proactive communication not only builds trust but also accelerates progress. Learn about the importance of taking initiative in resolving conflicts and seeking mentorship. Packed with actionable strategies, the discussion emphasizes the power of openness and a problem-solving mindset in fostering collaboration and strong connections. Don't wait for perfect timing—lead with action!

Jul 20, 2025 • 1h 10min
RSS 10: How to Get Your Content Seen by the Right People
Ross Simmonds, the founder of Foundation and distribution.ai, unpacks the secrets to effective content marketing. He emphasizes that while content creation is essential, distribution is where the magic truly happens. Ross shares actionable strategies for overcoming imposter syndrome and the importance of proving value to clients. He discusses how experimentation fuels growth and the creative opportunities AI presents in marketing. With insights for small business owners and digital marketers, this conversation is a treasure trove of practical advice.

Jul 12, 2025 • 16min
RSS 9: How Marketers Can Thrive During Budget Cuts & Downturns
Explore how marketers can turn economic downturns into golden opportunities. Discover the importance of a proactive mindset and the pitfalls to avoid, like completely cutting brand investments. Learn clever ways to market on a tight budget, like repurposing high-performing content. Trust-building through community engagement and creative strategies can outmaneuver competitors. Finally, focus on strengthening existing customer relationships to thrive, even when the financial waters get choppy.

4 snips
Jul 5, 2025 • 22min
RSS 8: How To Get More Leverage & Do More With Less
Discover how to achieve 10x results without doubling your efforts through the power of leverage. Dive into the four core types: leverage through people by effective delegation and empowering teams; leverage through code via automation and low-code tools; and leverage through capital to make smart investments that save time. Gain actionable insights and mindset shifts that can help reclaim your time and enhance productivity, making it easier to scale your impact and drive growth.

Jun 28, 2025 • 19min
RSS 7: Fix These B2B Bottlenecks to Unlock Hypergrowth
In this episode of The Ross Simmonds Show, Ross unpacks the silent bottlenecks that are stalling high-potential B2B companies, regardless of their size or success. Drawing from years of experience working with startups to publicly traded enterprises, Ross highlights the most overlooked internal barriers to growth and, more importantly, how to eliminate them.
You’ll walk away with actionable advice and frameworks to optimize your messaging, sales cycle, onboarding flow, content strategy, and team alignment, all aimed at transforming friction into momentum.
Key Takeaways and Insights:
1. Common B2B Bottlenecks
- Misaligned Messaging
Speaking to investors instead of customers is a fatal UX misstep.
Use real customer language on homepages and in sales materials.
Focus on emotional resonance and clarity, not buzzwords.
Apply the AIDA framework: Attention, Interest, Desire, Action.
- Bloated Revenue Process
Long, complicated sales cycles add friction, not value.
Reduce approvals and handoffs—especially for low-ticket SaaS products.
Make buying intuitive: include pricing, live demos, streamlined decks.
- Weak Onboarding & Lack of Quick Wins
Onboarding should feel like success, not a setup chore.
Deliver fast value: think checklists, 48-hour wins, and proactive outreach.
High delight in the first week = low churn in the future.
- Lack of Content Distribution
“It's not the content industry. It’s the content marketing industry.”
Great content often goes unseen due to weak promos.
Break down and repurpose one asset across multiple platforms.
Misalignment between sales, marketing, and success leads to a broken customer journey.
Growth should be a team sport centered around shared KPIs.
2. Ross’s 3-Step Audit Framework
- IMPACT – What’s costing us the most right now?
- URGENCY – What needs to be fixed immediately?
- EASE – What's a quick win we could implement this week?
Resources & Tools:
🔗 Create Once, Distribute Forever by Ross Simmonds
🔗 Distribution.ai
🔗 HubSpot
🔗 Loom
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