The Ross Simmonds Show
Ross Simmonds
Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game.This show is a proud member of the HubSpot Podcast Network.
Episodes
Mentioned books
Nov 3, 2026 • 31min
RSS 77: From SEO to GEO: How to Win Visibility in the New Age of AI Search
AI is transforming how clients discover, compare, and choose professional services firms. Explore the shift from SEO to Generative Engine Optimization, including the role of landing pages, reviews, video, social content, and authority signals. The conversation also covers AI-powered employer branding, practical visibility tools, common GEO mistakes, and lessons from a career in content marketing.
Oct 26, 2026 • 36min
RSS 76: The T.R.U.S.T. Framework: Scott Baradell on How to Build Lasting Brand Credibility in the AI Era
Scott Baradell, a PR and marketing strategist, trust expert, and founder of Idea Grove, explores how brands can earn credibility in a noisy digital world. He reframes PR as trust at scale and unpacks the T.R.U.S.T. Signals framework. They discuss fragmented authority, AI visibility, reviews, search, human-centered websites, thought leadership, and the rise of personalized AI shopping advisers.
Oct 19, 2026 • 25min
RSS 75: Become Unblockable: The Mindset That Makes You Invaluable
What makes someone “unblockable” when projects go sideways? Explore the relentless mindset behind Airbnb’s cereal-box comeback, bold marketing moves, and turning rejection into opportunity. Discover how hiring managers spot high-agency people through proactive Looms, unsolicited tools, and tested ideas, plus five traps that keep teams stuck.
Oct 12, 2026 • 18min
RSS 74: The Transformative Power of Events in Your Career
As AI-generated content floods the internet, genuine human connection matters more than ever. Explore how conferences can spark career opportunities, reshape problem-solving, and build relationships that pay off years later. Learn what separates valuable events from forgettable ones, how to stand out with authentic perspectives, and how generosity can make networking truly memorable.
Oct 5, 2026 • 1h 3min
RSS 73: Beyond Traffic: Gaetano DiNardi on The B2B Marketer’s Guide to a Winning Search Strategy
Gaetano DiNardi, a B2B marketing and search strategist who has led growth at Sales Hacker and Nextiva, explores modern search strategy. They discuss capturing bottom-of-funnel demand, building owned audiences, and using surround-sound marketing to challenge enterprise brands. The conversation also covers AEO, AI recommendations, programmatic content, positioning, and how AI is reshaping marketers’ workflows.
Sep 28, 2026 • 49min
RSS 72: Revenue Systems That Scale: Doug Davidoff on Building Predictable Growth
Doug Davidoff, revenue growth strategist, author, and founder of Lift Enablement, explores how companies build predictable revenue systems. They discuss hypothesis-driven growth, 90-day execution cycles, breaking through growth ceilings, and why disciplined routines beat heroic sales efforts. Doug also explains how clear processes make AI more useful, plus practical priorities for new sales leaders seeking scalable growth.
49 snips
Sep 21, 2026 • 54min
RSS 71: How to Become Unignorable: Katelyn Bourgoin on Owning One Idea and Building a Brand People Remember
Katelyn Bourgoin is an entrepreneur, marketer, writer, and creator of Be Unignorable. She explores how to own a memorable idea, turn expertise into thought leadership, and build authority through repetition and consistency. They also discuss buyer psychology, reverse-engineering content, using AI without losing judgment, finding an unfair advantage, and transforming adversity into meaningful work.
16 snips
Sep 14, 2026 • 15min
RSS 70: Mastering Time: Prioritization Over Productivity
Productivity may not be your problem. This conversation explores why prioritization, the 80/20 rule, and intentional calendar planning matter more than cramming in more tasks. It covers time-blocking, tracking effort against outcomes, delegation, avoiding leadership bottlenecks, and focusing on the single constraint that could unlock your biggest breakthrough.
21 snips
Sep 7, 2026 • 46min
RSS 69: B2B Marketing Growth Strategies: What Dave Gerhardt Gets Right About Content, Distribution and Brand
Dave Gerhardt, B2B marketing executive, founder, and community builder, joins Ross Simmonds for a lively discussion on building durable brands. They explore niche-first content, owned distribution, media companies, AI’s limits, human creativity, memorable events, community, reputation, hiring, and the intentional work behind growing Exit Five.
Aug 31, 2026 • 18min
RSS 68: Reddit, ChatGPT, and the Truth About AI Citations: Why Smart Marketers Shouldn’t Panic
Reddit’s changing visibility in ChatGPT sparks a closer look at what AI citations really mean for marketers. Explore how prompt intent shapes Reddit’s value, why Google keeps the platform strategically relevant, and where it still reaches high-intent buyers. The discussion also covers tracking brand citations, authentic community participation, targeted advertising, and adapting to constant shifts in AI search.
