The Ross Simmonds Show

In this episode of The Ross Simmonds Show, Ross dives into a hard truth that many creators, entrepreneurs, and aspiring founders need to hear: no one is thinking about you as much as you think—and that’s a good thing. Ross explores the concept of the “ego trap,” the fear of judgment, and the self-doubt that prevents people from pressing publish on the very ideas that could change their lives. With heartfelt personal stories and actionable advice, this episode is a rallying cry for creators to take messy action, press publish, and embrace the power of momentum. Whether you're just starting or you've been holding back on launching something important, this episode will give you the encouragement—and the permission—you need to start sharing your work with the world. Key Takeaways and Insights: 1. The Ego Trap - You're not holding back because of lack of skills—you’re trapped by your own ego.  - The fear of judgment is a mental trap, not a real obstacle.  2. Why “No One Is Watching” Is Good News - In the beginning, being invisible is a superpower.  - Use this phase to test ideas, experiment, and find your voice without scrutiny.  3. The Value of Imperfect Action - Pressing publish—even on a rough draft—lets you start the feedback and improvement cycle. - Perfectionism kills progress. 4. Focus on Creation, Not Criticism - People who criticize from the sidelines are rarely building anything.  - Judgment is easy, execution is rare—be a creator, not just a consumer. - Don’t wait until it’s perfect. Take the risk. Hit publish. Launch the thing. - You won’t be remembered for what you almost did—only for what you actually shipped.  Resources & Tools: 🔗 Foundation Marketing 🔗 Distribution.ai  — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

Unleash your potential with practical tips to rise above the crowd! Discover why taking action before you're ready can propel you forward. Learn the importance of making discipline your go-to strategy while building in public for accountability. Become obsessively useful by focusing on how you can help others. Trade mindless scrolling for meaningful reading and protect your focus by learning to say no. Ross encourages embracing discomfort and executing quickly to revolutionize your path to success.

In this episode of The Ross Simmonds Show, Ross dives into the practical, strategic use of artificial intelligence (AI) in content creation. He addresses a common fear among creators: that AI-generated material lacks originality and authenticity. Ross argues that when used correctly, AI doesn’t replace the human voice—it amplifies it. He lays out a five-step framework to integrate AI as a content copilot rather than a creator replacement, covering research, drafting, repurposing, optimization, and personalization. Real-world examples and tools are shared throughout to guide marketers and creators on how to scale their impact with AI—without sounding robotic. If you're playing the long game with your content strategy, this episode is a must-listen. Key Takeaways and Insights: 1. The Fear is Real—but Beating It Is Possible - Common creator concern: AI-generated content sounding generic - The solution: using AI as a creative partner, not a copy-paste machine 2. The AI Content Framework: 5 Key Areas - Research - AI allows you to conduct extensive research at scale - First Draft Creation - AI breaks writer’s block with structured first drafts - Repurposing Content - Repurpose blog posts into: - Social media posts - Podcasts - Newsletters - Video scripts - Optimization for SEO - AI can help you optimize content by identifying: - Keyword gaps - Better H1s/H2s - On-page SEO improvements - Tailorization & Personalization - AI enables communication at scale without sounding generic 3. Content as a Living ROI-Generating Asset - Content should be continuously updated and repurposed to earn maximum ROI - Multiply your hourly worth by time spent on content—then ensure that asset provides returns Resources & Tools: 🔗 Distribution.ai  🔗 ChatGPT 🔗 Microsoft Copilot 🔗 Replit 🔗 Loop Marketing Framework from HubSpot — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

Dusty Holcomb, a seasoned executive and founder of Arcus Group, dives into modern leadership challenges. He emphasizes the importance of vulnerability and decision-making anchored in core values. Dusty shares fascinating stories, including turning down big clients to preserve brand integrity. He discusses frameworks for prioritizing choices in an age brimming with distractions, and he advocates for self-leadership as a path to integrity. With practical tools and reflections, Dusty presents a roadmap to cultivating effective and transformative leadership.

Ross Simmonds, founder of Foundation and an expert in content distribution, sheds light on why pressing publish is just the beginning. He emphasizes that effective content distribution is a must and introduces his powerful framework: Repurpose, Remix, and Reshare. The conversation touches on the importance of measuring engagement over mere publication. Ross also highlights the significance of leveraging AI tools to enhance promotion and challenges the misconception that SEO is dead, pointing to diverse modern search behaviors.

In this episode of The Ross Simmonds Show, Ross dives deep into why Reddit has emerged as the most powerful organic marketing platform heading into 2025. From transforming million-dollar buying decisions to influencing AI language models like ChatGPT and Google's AI Overviews, Reddit isn't just a content site — it's a market-shaping force. Ross unpacks exactly how and why Reddit has become a SERP-dominating player, how brands can harness its authenticity-fueled power, and introduces his signature Reddit marketing framework: R.O.S.S (Reddit Operating System of Scale). Key Takeaways and Insights: 1. The Power of a Single Reddit Thread - Deals are won or lost based on one Reddit post - Reddit is no longer just memes — it’s shaping corporate decisions 2. The Rise of Reddit in Organic Search - Reddit ranked 2nd after Wikipedia for Google search traffic in late 2024 - Outperformed YouTube in search visibility - Took over bottom-of-funnel consideration traffic from platforms like G2 and Capterra 3. Why Traditional SEO is Failing - Marketers ruined trust in content with affiliate-driven blog posts - Reddit now draws 600M+ monthly visits from Google - 1,328% YoY growth in Reddit's search visibility 4. Google's Algorithm Shift & Reddit’s Role - Reddit's authentic content aligns with Google’s user-first approach - Google’s $60M data licensing deal with Reddit (2024) - New "Forums" search tab prioritizing Reddit threads 5. Reddit vs Traditional Media & Review Sites - Reddit ranks for 5.7M+ transactional keywords - Competes with giants like Wirecutter and New York Times for product discovery - 5.1M overlapping keywords with major publishers 6. Reddit's Impact on AI Training - Reddit content now foundational for LLMs (Large Language Models) - Google, OpenAI, and others using Reddit content to train AI - AI outputs now reflect sentiment from Reddit conversations 7. How Reddit Influences AI Answers - Brand reputation on Reddit can directly influence AI-generated recommendations - Reddit as a real-time, user-driven knowledge base for AI Resources & Tools: 🔗GummySearch 🔗Brandwatch 🔗Reddit List 🔗⁠Sparktoro — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

Artificial intelligence is drastically reshaping how consumers discover and evaluate products. Traditional SEO strategies are becoming obsolete as AI platforms take the lead in buyer interactions. Tools like ChatGPT and TikTok are shifting the focus of product research away from traditional searches. Businesses are encouraged to engage more authentically and build trust in this new landscape. The emphasis is on adapting marketing strategies to thrive in a world dominated by AI, where human connection remains essential.

Craig Samson, founder of Gran Sasso HR Solutions, specializes in modern leadership and people strategy. He discusses the importance of leading with vulnerability and authenticity, transforming traditional HR roles into strategic partners that drive business value. Samson emphasizes building high-performing teams through trust and collaboration, suggesting that great leaders empower others instead of seeking control. He also shares insights on navigating remote work dynamics and the significance of diverse perspectives in shaping effective organizational cultures.

Explore the real cost of chasing high performance and ambition. Discover the myth of work-life balance, emphasizing that growth requires uncomfortable sacrifices. Learn to prioritize intentionally, where every commitment is a choice with consequences. Embrace gratitude over scarcity in your daily mindset. Gain practical insights on saying 'no' strategically and reflecting your true priorities in your calendar. Understand the importance of being present for family while managing professional responsibilities, highlighting the integration of personal and career goals.

Discover the journey from content creator to industry leader by mastering niche specialization and storytelling. Learn why building authority is more about depth than reach, and how consistent value delivery fosters trust. Explore the importance of crafting evergreen content that resonates even offline, and how connecting with other leaders amplifies influence. Embrace vulnerability and authenticity to solidify your status—true influence is measured by impact, not just impressions.