The Ross Simmonds Show

As AI-generated content floods the internet, genuine human connection matters more than ever. Explore how conferences can spark career opportunities, reshape problem-solving, and build relationships that pay off years later. Learn what separates valuable events from forgettable ones, how to stand out with authentic perspectives, and how generosity can make networking truly memorable.

Gaetano DiNardi, a B2B marketing and search strategist who has led growth at Sales Hacker and Nextiva, explores modern search strategy. They discuss capturing bottom-of-funnel demand, building owned audiences, and using surround-sound marketing to challenge enterprise brands. The conversation also covers AEO, AI recommendations, programmatic content, positioning, and how AI is reshaping marketers’ workflows.

Doug Davidoff, revenue growth strategist, author, and founder of Lift Enablement, explores how companies build predictable revenue systems. They discuss hypothesis-driven growth, 90-day execution cycles, breaking through growth ceilings, and why disciplined routines beat heroic sales efforts. Doug also explains how clear processes make AI more useful, plus practical priorities for new sales leaders seeking scalable growth.

Katelyn Bourgoin is an entrepreneur, marketer, writer, and creator of Be Unignorable. She explores how to own a memorable idea, turn expertise into thought leadership, and build authority through repetition and consistency. They also discuss buyer psychology, reverse-engineering content, using AI without losing judgment, finding an unfair advantage, and transforming adversity into meaningful work.

Productivity may not be your problem. This conversation explores why prioritization, the 80/20 rule, and intentional calendar planning matter more than cramming in more tasks. It covers time-blocking, tracking effort against outcomes, delegation, avoiding leadership bottlenecks, and focusing on the single constraint that could unlock your biggest breakthrough.

Dave Gerhardt, B2B marketing executive, founder, and community builder, joins Ross Simmonds for a lively discussion on building durable brands. They explore niche-first content, owned distribution, media companies, AI’s limits, human creativity, memorable events, community, reputation, hiring, and the intentional work behind growing Exit Five.

Reddit’s changing visibility in ChatGPT sparks a closer look at what AI citations really mean for marketers. Explore how prompt intent shapes Reddit’s value, why Google keeps the platform strategically relevant, and where it still reaches high-intent buyers. The discussion also covers tracking brand citations, authentic community participation, targeted advertising, and adapting to constant shifts in AI search.

In this episode of The Ross Simmonds Show, Ross breaks down how search behavior has evolved beyond Google and why brands need a broader visibility strategy in the age of ChatGPT, Perplexity, Grok, and other LLMs. He shares five practical strategies to help marketers, creators, and business owners strengthen AI visibility, influence buyer discovery, and build a smarter content distribution engine for long-term growth. Key Takeaways and Insights: 1. Increase your brand’s surface area - Visibility now depends on how often your brand appears across the sources LLMs use to generate answers. - Google and AI tools increasingly answer questions without sending users to your site. - Expanding brand mentions across blogs, videos, forums, and other platforms increases your chances of being cited. 2. Your Website Is No Longer the Only Asset That Matters - User-generated content, affiliate sites, and review platforms now play a major role in shaping buyer decisions. - Third-party trust signals can influence LLM responses even when direct traffic is declining. - Positive brand sentiment on platforms like G2, Capterra, TrustRadius, and Yelp can improve AI visibility. 3. Every LLM Sources Information Differently - Claude, Perplexity, ChatGPT, and Grok do not pull from the web in the same way. - Broad industry assumptions are less useful than prompt-specific research in your niche. - Marketers need to track which sources appear for their own target queries before building strategy 4. Reddit Requires Real Community Participation - Spamming Reddit or trying to manipulate conversations is a fast way to get banned. - Authentic engagement and value-first participation are far more effective than artificial promotion. - Building trust through genuine contribution can create a sustainable Reddit presence over time. 5. Reverse Engineer What LLMs Already Reward - Use keyword research as a proxy to estimate which queries may also appear in LLM usage. - Track prompts to see what content formats and sources are being cited. - If LLMs favor listicles, comparison pages, landing pages, YouTube videos, or Reddit threads, build for those patterns. 6. Build an AI Visibility Strategy That Drives Pipeline - The goal is not just awareness, but measurable business impact. - Teams should align SEO, content distribution, and prompt tracking into one structured visibility strategy. - Brands that play the long game will be better positioned to earn trust, citations, and conversions. — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

Malte Landweh, CMO of Peak.ai and AI visibility expert, explains how AI-driven search replaces clicks with in-answer brand recommendations. He covers measuring LLM visibility, why prompt tracking matters, and how support, PR, and product teams shape citations. Short, strategic advice on building prompt sets, avoiding overreaction to small samples, and prioritizing channels that influence AI answers.

Jay Schwedelson, founder/CEO, media and events builder, prolific LinkedIn creator and author. He talks about growing a massive LinkedIn presence with platform-native, lo-fi content. He explains creating memorable virtual events with short formats and surprise moments. He explores using AI and agentic workflows to find prospects and scale personalized outreach.