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Create Like the Greats

Latest episodes

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6 snips
Nov 8, 2024 • 9min

What Is A Content Marketing Remix A Deep Dive

Explore the innovative concept of content marketing remixing, where existing material is reimagined for broader reach. Learn how to engage diverse audiences by transforming blog posts into videos, infographics, and micro-content. Discover tactical approaches for recycling content creatively, ensuring it remains fresh and relevant. Ross shares actionable insights to maximize impact across various platforms, showcasing techniques that turn singular pieces into engaging multi-format experiences.
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10 snips
Oct 31, 2024 • 22min

Unlocking Reddit for Digital Marketing Success

Discover how to leverage Reddit for digital marketing success. Learn to engage authentically in subreddits where your audience hangs out. Get tips on hosting AMAs to showcase expertise and build credibility. Explore the power of strategic commenting to foster valuable discussions. Dive into creating educational content that enhances user understanding and visibility. Uncover over 50 dynamic strategies that transform Reddit into a vibrant community for growth and engagement.
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Oct 25, 2024 • 15min

SaaS + Media: Semrush Acquiring More SEO Blogs

Discover the strategic power behind Semrush's acquisition of a high-traffic blog. This move not only boosts their visibility but also opens new avenues for growth in digital marketing. Explore how SaaS companies are transforming their strategies by acquiring media properties, gaining immediate access to engaged audiences. The discussion emphasizes the crucial role of SEO and backlinks in maximizing the return on these acquisitions, showcasing the immense value hidden in well-established digital assets.
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4 snips
Oct 11, 2024 • 37min

Content Marketing Strategy for Boring Industries

Ross Simmonds, Founder and CEO of Foundation Inc., and John Bertino, Co-host of The Niche Marketing Podcast, unravel the secrets of content marketing in traditionally dull industries. They highlight the art of storytelling, revealing how to sell a narrative rather than just a product. The duo discusses the importance of choosing the right influencers and utilizing media to expand reach. They dive into innovative content strategies, like newsletters and video formats, to engage niche audiences effectively. Expect actionable insights that breathe life into 'boring' topics!
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Oct 3, 2024 • 21min

The Intelligence Age [Thoughts]

Sam Altman, a leading voice in the AI industry, shares his compelling insights on the future of artificial intelligence. He discusses how AI is set to revolutionize productivity across various fields and underscores the importance of embracing these innovations now. Altman emphasizes that those who integrate AI into their work will gain a significant advantage. The conversation also explores the potential for AI to solve complex problems and enhance both education and professional development, highlighting a future where superintelligence could reshape our capabilities.
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Sep 26, 2024 • 51min

Why Content Distribution Is Important in 2025

Max Branstetter, founder of a top content distribution agency, shares his unique journey from fantasy football blogger to entrepreneur. He discusses the importance of 'Create Once, Distribute Forever' for maximizing content reach. Branstetter emphasizes the art of workations—balancing productivity and relaxation while managing teams internationally. He also tackles the mindset shift needed for effective self-promotion, viewing it as a responsibility to share valuable content. Packed with insights, this conversation is a must-listen for aspiring creators!
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7 snips
Sep 19, 2024 • 18min

The One Book I've Given To Over 30 People Since Reading It

Explore the timeless wisdom of Dale Carnegie on building genuine relationships in the digital age. Discover how showing real interest in your audience's needs can transform marketing efforts. Learn the impact of positivity and storytelling in creating engaging content that resonates. Dive into the importance of personalization in communication, including using names for better connection. Finally, uncover the art of active listening to forge deeper interactions and strengthen both personal and professional bonds.
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Sep 12, 2024 • 24min

28 Content Ideas For LinkedIn That You Can Steal

Discover innovative ways to elevate your LinkedIn presence! Learn how to leverage social media to boost website traffic by sharing industry trends. Celebrate key milestones to showcase your achievements and engage your audience with transparent feedback. Explore the power of influencers to expand your reach and create compelling narratives through a well-planned content calendar. Dive into diverse LinkedIn content ideas that challenge the norm and resonate with your audience through personal stories and insights.
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Sep 5, 2024 • 30min

Fantasy Football Meets Business Strategy

Discover the surprising connections between fantasy football and business strategies. Learn how assembling a winning team mirrors recruiting the right talent in the workplace. Explore the balance between players on a hot streak versus consistent performers, reflecting the same challenges in talent management. Uncover the importance of overcoming personal biases in decision-making, whether in fantasy leagues or corporate settings. Embrace proactive planning for future challenges to drive success in both arenas!
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Aug 29, 2024 • 39min

Exploring Prompt Engineering in Marketing Strategy with Ethan Crump

Ethan Crump, a Senior Content Marketing Specialist at Foundation, discusses the transformative power of prompt engineering in marketing. He highlights how treating AI as a collaborative partner can boost productivity in content creation. The conversation dives into techniques like chain-of-thought prompting that improve AI's reasoning abilities. Ethan illustrates practical applications for marketers, stressing the important role of tailored prompts in enhancing creative workflows and the evolution of content strategies through AI.

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