The Ross Simmonds Show RSS 25: AI's Impact on Marketing, SEO, and B2B Growth
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Nov 1, 2025 
Ross Simmonds, a marketing and growth strategist focused on B2B and SaaS, dives into AI's transformative impact on marketing and SEO. He discusses the decline of traditional SEO and the rise of platforms like Reddit for discovery. Ross highlights the power of personal branding, micro-influencers, and the importance of creating unique content that AI can't replicate. He urges marketers to harness YouTube and Instagram’s potential, while debating the relevance of Google in an AI-driven landscape. Tune in for invaluable insights that can future-proof your strategies!
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Human-Led Video Beats Generic SEO
- Teams producing native social video and personal-brand content outperform generic SEO-only plays in B2B today.
- Ross Simmonds says original, proprietary storytelling still drives pipeline while AI helps distribution.
Use Personalized Video And Voice Outreach
- Send personalized Loom videos or voice notes to prospects to increase response rates.
- Ross warns these tactics are effective but require effort and don't scale easily without tools.
Build Irreplicable, Repurposeable Assets
- Create content that AI cannot replicate by using proprietary data or unique storytelling.
- Then repurpose and distribute that asset relentlessly across channels.