Most Underhyped and Overhyped Platforms

In this episode of The Ross Simmonds Show, Ross was invited by Craig Hewitt of Rogue Startups Podcast to explore how AI is transforming B2B marketing, sales operations, and digital strategy. They cover the decline of traditional SEO, the rise of Reddit as a powerful discovery platform, the evolving importance of LinkedIn and YouTube, and practical advice on AI tools, personalization, and productivity. This is a must-listen for marketers, SaaS founders, and anyone looking to future-proof their growth strategies in an AI-driven world.

Key Takeaways and Insights:

1. What’s working now?” in B2B and SaaS marketing

- Personal brand content from team members on social media. 

- Micro-influencers and content creators paid on performance for lead-generating videos. 

2. Create “ridiculously valuable” and original content

- insightful data or perspectives that AI can’t replicate.

- AI makes distribution and repurposing easier, but not idea generation or storytelling.

- Personalization tools like Loom or LinkedIn voice messages still work well, but are hard to scale.

3. Content Repurposing & Platform Strategy

- Repurposing content—doing it well beyond basic automation tools.

- LinkedIn → best for B2B buyers and thought leadership.

- Twitter/X → still relevant for technical audiences and startup visibility. 

- Instagram → underutilized channel with potential. 

- YouTube → huge upside for discoverability + long-form value, but tough to execute well.

4. SEO in Decline?

- AI has definitely reduced Google traffic—marketers must embrace multi-channel discovery. - YouTube, Instagram, Reddit, and social as the new search engines.

5. Bonus Frameworks:

- “Ross’s Hierarchy of Needs”: Revenue > Traffic > Channels.

- “Distribution Framework”: Audience Attention vs Competitive Saturation = Channel Opportunity. Underhyped vs Overhyped AI Trends

- Underhyped: Reddit - Massive influence in buyer decisions. - Google indexing Reddit heavily due to user trust.

- Overhyped: Quora - Once valuable, now polluted and ineffective.

Resources & Tools:

🔗 The Reddit Marketing Code

🔗 Distribution.ai

🔗 Loom

🔗 Trigify

🔗 Clay

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