
 The Ross Simmonds Show
 The Ross Simmonds Show RSS 18: How AI Is Changing Buyer Behavior (And How to Respond)
 Sep 13, 2025 
 Artificial intelligence is drastically reshaping how consumers discover and evaluate products. Traditional SEO strategies are becoming obsolete as AI platforms take the lead in buyer interactions. Tools like ChatGPT and TikTok are shifting the focus of product research away from traditional searches. Businesses are encouraged to engage more authentically and build trust in this new landscape. The emphasis is on adapting marketing strategies to thrive in a world dominated by AI, where human connection remains essential. 
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AI As The New Middleman
- AI now sits between businesses and buyers and often replaces the website as the first touchpoint.
- Buyers receive answers directly in search or chat without visiting your content first.
AI-Powered Discovery Is Decentralized
- AI tools scrape reviews, forums, videos and surface summarized recommendations across platforms.
- This decentralized scraping shapes attention and therefore shapes trust.
Search Starts Everywhere Now
- Discovery no longer starts solely with Google; buyers begin on ChatGPT, TikTok, Reddit, and other platforms.
- Different LLMs and platforms produce different results so presence must be multi-channel.
