In a dynamic discussion, Ross, a seasoned content creation expert, joins Rob Marsh to explore the evolving landscape of storytelling. They delve into the balancing act between human creativity and AI’s encroaching role in content. The duo discusses the essential power of curiosity in storytelling and strategies for engaging audience dialogue. They also emphasize that content should be seen as an investment, advocating for a focus on quality over quantity in a market flooded with generic articles.

Unlock the secrets of content repurposing! Transform written content into eye-catching visuals to widen your audience. Discover how transcribing audio can create a variety of multimedia assets. Learn to enhance your credibility by collaborating with industry experts and leveraging their voices. Plus, maximize the value of past presentations through strategic repackaging. This masterclass fills your toolkit with practical strategies to refresh and diversify your content library.

Discover the transformative power of video marketing in the B2B space. Learn how targeting specific audience personas can enhance engagement and drive conversions. Challenge traditional video methods and explore innovative practices that push creative boundaries. Gain insights from a personal journey through a structured program that fosters growth in video production skills. Navigate the complexities of content creation while aspiring to make a lasting impact in a crowded marketplace.

In this episode of Create Like the Greats, Ross shares an engaging conversation with Joe Glover from The Marketing Meetup. They discuss the impact of AI on the marketing industry, focusing on various tools and their practical uses. The conversation highlights how AI can enhance efficiency while emphasizing the irreplaceable value of human creativity in storytelling. With a mix of innovative AI insights and the importance of human touch, this episode provides a fresh look at the evolving landscape of marketing.Key Takeaways and Insights:1. AI Tools for Creative Thinking and Content CreationRoss and Joe discuss ChatGPT as a versatile AI tool that supports event planning, content creation, and marketing material development. By using prompts and personas, ChatGPT generates fresh ideas tailored to specific contexts. They also touch on DALL-E, an AI that creates visual content, enabling marketers to blend unique concepts and explore new creative avenues.2. AI as a Partner for Efficiency and InnovationThe episode highlights various AI tools like Adobe for advanced marketing projects and ElevenLabs for voice manipulation. Descript, a tool that modifies voice tones within transcripts, is also mentioned. Ross and Joe agree that embracing AI as a partner can significantly boost efficiency and productivity, allowing marketers to tackle previously daunting tasks and unlock new opportunities for growth.3. The Repurposing Power of AIRoss emphasizes AI's ability to transform and extend the lifespan of content. By leveraging AI, marketers can create high-quality content that can be distributed and repurposed over time, reaching a broader audience. This capability ensures continuous value delivery and helps marketers connect with more people effectively.4. The Role of Human StorytellersDespite AI's advancements, the episode underscores the irreplaceable role of human storytellers. Humans have a unique ability to craft narratives that deeply resonate with audiences. While AI can enhance and amplify storytelling efforts, it cannot replicate the core elements of human creativity and emotional connection. AI serves to augment human creativity, enabling storytellers to achieve new heights without replacing their essential role.Resources:The Marketing Meetup - https://themarketingmeetup.com/podcast/ — 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds— Follow Joe —╰ Twitter / X: @josepheglover╰ LinkedIn: linkedin.com/in/josepheglover/

Ross dives deep into the fascinating world of OpenAI and its recent partnerships, exploring how these collaborations are reshaping the landscape of content creation and the implications for marketers. Ross also touch upon some controversial aspects related to OpenAI and shed light on the potential long-term effects on various creative industries.Key Takeaways and Insights:1. OpenAI's Partnership with AppleOn June 10, 2024, OpenAI and Apple announced a groundbreaking partnership aimed at leveraging OpenAI's advanced technology to develop innovative products. This collaboration is set to streamline text creation directly on our devices, simplifying tasks such as email writing and iMessage creation, thereby enhancing user experience and productivity.2. OpenAI's Partnership with Media OrganizationsVoxMedia's collaboration with OpenAI and ChatGPT marks a significant step in integrating AI into media production. WAN-IFRA's initiative, in partnership with ChatGPT, aims to assist over 100 news publishers in exploring and incorporating AI into their newsrooms, promising a transformation in how news is produced and consumed. The partnership between The Atlantic and OpenAI, although controversial, highlights the potential and challenges of integrating AI into traditional media outlets.3. OpenAI's Partnership with RedditOpenAI's partnership with Reddit to enhance ChatGPT is a brilliant move, bringing together the voice of journalists and the voice of the people. This collaboration provides direct access to the thoughts and discussions of Reddit users, offering valuable insights into public opinion and enhancing the relevance and accuracy of AI-generated content.Resources: OpenAI Partnerships List - https://foundationinc.co/lab/openai-partnerships-list/ Reddit Is Dominating SEO Right Now - https://open.spotify.com/episode/2wgxKBuWCQuNcce7TGccq9?si=4c9990f3d1294c01 — 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this special reupload episode of Create Like the Greats, Ross dives into the impressive success story of MasterClass and its winning formula. He dissects MasterClass's innovative content strategy, their mastery of video and animations, their focus on search intent, and their success in generating backlinks. Ross underscores the critical importance of knowing your audience, consistently offering value, embracing outbound marketing, and leveraging remarketing and reactive storytelling techniques. The episode's main takeaway is the power of creating and distributing high-value content.Key Takeaways and Insights1. Leveraging Video ContentMasterClass places a significant emphasis on video content, weaving it seamlessly into their SEO-driven pieces. This commitment to high-quality video and engaging animations captivates their audience and boosts their search engine rankings.2. The Power of Backlinks By producing exceptional content and collaborating with industry experts, MasterClass has become a powerhouse in generating backlinks. This strategic approach has resulted in over 640,000 backlinks, enhancing their online visibility and authority.3. Understanding Search Intent: The Key to Effective Content Creation MasterClass excels by deeply understanding search intent, ensuring their content aligns perfectly with what users are seeking. This alignment not only increases visibility but also drives higher engagement in search engine results.4. Connecting with Influencers and Industry Experts MasterClass extends its reach by featuring influential figures across various industries. This strategy not only adds credibility but also broadens their audience base, making their platform more appealing and relevant.5. Creating Compelling Stories that Resonate MasterClass distinguishes itself through storytelling that profoundly impacts people's lives. By consistently understanding their audience and delivering valuable content, they foster a strong connection and engagement with their users.Resources  Foundation Content Marketing Playbook - https://content.rosssimmonds.com/stand-out-guide1 How to Write for the Web - https://foundationinc.co/lab/writing-for-the-web/ — 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of Create Like the Greats, we delve into the secrets behind how Dialpad, generates an impressive 500,000 visits in organic traffic every month. Ross is joined by Chris Meabe, a Senior Content Specialist from Foundation Marketing, who shares invaluable insights on Dialpad's success. Ross and Chris explore the unique and special approach Dialpad uses to capture traffic and the innovative techniques that set them apart in the competitive landscape.Key Insights1. SEO and Programmatic SEOSearch Engine Optimization (SEO) revolves around identifying relevant keywords and understanding user search intent to improve visibility in search engine results. Dialpad leverages programmatic SEO, using technology to create landing pages and AI to write copy based on variable inputs. This scalable SEO engine, enhanced with a human touch, propels their rankings from the top 5 to number 1.2. On-site Optimization and AB TestingDialpad optimizes its pages for conversions and sales by leveraging effective Calls to Action (CTAs). They employ AB testing, a real-time optimization technique, to continuously refine their strategies. By analyzing different variations of their landing pages, Dialpad improves conversions and drives substantial ROI for the business.3. Programmatic SEO and Exploring Potential IndustriesChris and Ross discuss the potential of programmatic SEO across various industries. For instance, the real estate sector can use data from third-party sources to create targeted landing pages for potential homebuyers. Job listing sites can utilize data from platforms like Glassdoor to create hyper-localized listings. In the education industry, landing pages can target topics such as the best schools by state or province. The finance sector requires thorough research to ensure credibility when creating content related to investments and financial advice. They also explore many other industries, highlighting the endless possibilities of programmatic SEO.4. STAT ToolSTAT is a powerful tool, especially when it comes to keeping track of queries and SEO performance. For those building large enterprise sites with hundreds of pages through programmatic SEO, STAT provides comprehensive monitoring of progress in the SERPs. This ensures that optimization efforts are effective and visibility remains high.Resources  Dialpad’s Area Code SEO Moat: How to Rank for 50k Keywords -  https://foundationinc.co/lab/dialpad How Brands Can Use STAT To Thrive Amidst SERP Chaos - https://foundationinc.co/lab/stat-seo-serp/ STAT Search Analytics - https://getstat.com/foundation-exclusive — 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds— Follow Chris Meabe —╰ Twitter / X: @chris_meabe╰ LinkedIn: linkedin.com/in/chrismeabe/╰ foundationinc.co/team/chris-meabe

In this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerged as a major beneficiary of this change. He delves into the Google and Reddit partnership, the importance of creating a subreddit, leveraging ads within subreddits, and the value of cross-referencing YouTube videos in search engine results. This episode offers valuable insights for businesses looking to leverage Reddit's growing influence to enhance their digital strategies and engagement.Key Takeaways and Insights1. The Google and Reddit Partnership Google announced the helpful content update, highlighting their collaboration with Reddit to enhance the content they index. This partnership allows Google to access valuable user-generated content from Reddit, which had previously been overlooked. Reddit's upcoming IPO further solidifies its position as an influential platform for businesses.2. Creating a SubredditEncouraging companies with a significant customer base to consider creating their own subreddit ensures control over the subreddit's content and prevents the creation of unofficial subreddits. This allows businesses to engage directly with their customers and establish a community.3. STAT for Keyword Monitoring - STAT allows users to upload and monitor a series of keywords, providing insights into which URLs and domains are showing up in Google more frequently for these keywords compared to your own. This is crucial because, as a marketer, recognizing your SEO competitors can reveal that many people searching for your product or service are landing on Reddit threads. This insight helps in understanding where dialogues about you and your competitors are happening on Reddit, allowing you to engage more effectively with your audience on this platform.4. Leveraging Ads within Subreddits A powerful strategy is to run targeted ads directly to specific subreddits where the target audience spends time. This enables businesses to reach a highly engaged and relevant audience, leading to better conversion rates. It is recommended to carefully craft ad content that aligns with the interests and values of the subreddit community.5. Submitting Content to Relevant Subreddits To increase visibility and reach a wider audience, businesses should submit their content (such as blog posts, articles, or videos) to relevant subreddits. It is essential to research and understand the target audience's interests and preferences within each subreddit to ensure content resonance.Resources  How Brands Can Use STAT To Thrive Amidst SERP Chaos - https://foundationinc.co/lab/stat-seo-serp/ STAT - https://getstat.com/foundation-exclusive Reddit - https://www.reddit.com/ HeyGen - https://heygen.com/?sid=rewardful&via=ross-simmonds — 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds

Explore the intriguing implications of a recent Google leak that could revolutionize your content strategy. Discover how to elevate content quality by incorporating insights from niche experts. Learn the importance of enhancing user experience through optimized design for faster access. Uncover the vital role of backlinks and user engagement in boosting SEO. This discussion is packed with actionable strategies for anyone looking to improve their digital presence and navigate the complexities of search engine rankings.

In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publications within the industry. He discusses recent articles by journalists and experts that misleadingly advocate for the use of ChatGPT in keyword research, keyword difficulty estimation, and subreddit selection. Ross highlights the significant errors in these claims and emphasizes the dangers of relying on AI for such critical SEO tasks. This episode is unique as Ross shares a comprehensive presentation on the topic. Tune in to this eye-opening episode and discover why following these misguided recommendations could be one of the biggest mistakes in your SEO strategy. You can also check out Ross’ presentation here: https://www.youtube.com/watch?v=g5cytgJgFMI&t=2sResourcesHow Content Is Evolving Thanks to AI — Whiteboard Friday - https://moz.com/blog/content-evolving-with-ai-whiteboard-fridayHeyGen - https://heygen.com/?sid=rewardful&via=ross-simmondsRossSimmonds.com - https://rosssimmonds.com/Foundation Marketing - https://foundationinc.co/— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds