The Ross Simmonds Show How The Content Game Has Changed + My Video Bet
Aug 8, 2024
Discover the transformative power of video marketing in the B2B space. Learn how targeting specific audience personas can enhance engagement and drive conversions. Challenge traditional video methods and explore innovative practices that push creative boundaries. Gain insights from a personal journey through a structured program that fosters growth in video production skills. Navigate the complexities of content creation while aspiring to make a lasting impact in a crowded marketplace.
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Episode notes
Joining Cut30 To Learn Video
- Ross Simmonds joined Cut30 to learn structured video marketing and found the cohort and community extremely helpful.
- He shared scripts and got critical feedback that helped him iterate quickly.
Homework, Critiques, And Early Posts
- Ross describes cohort homework where members write scripts, headlines, and get critiqued in public channels.
- He posted some pieces on X and LinkedIn that gained moderate traction and lessons.
Video Requires Deep Process
- Ross realized video creation requires far more process and craft than he expected.
- He discovered a repeatable formula in the program that filled his knowledge gap.