In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publications within the industry. He discusses recent articles by journalists and experts that misleadingly advocate for the use of ChatGPT in keyword research, keyword difficulty estimation, and subreddit selection. Ross highlights the significant errors in these claims and emphasizes the dangers of relying on AI for such critical SEO tasks. This episode is unique as Ross shares a comprehensive presentation on the topic. Tune in to this eye-opening episode and discover why following these misguided recommendations could be one of the biggest mistakes in your SEO strategy. You can also check out Ross’ presentation here: https://www.youtube.com/watch?v=g5cytgJgFMI&t=2sResourcesHow Content Is Evolving Thanks to AI — Whiteboard Friday - https://moz.com/blog/content-evolving-with-ai-whiteboard-fridayHeyGen - https://heygen.com/?sid=rewardful&via=ross-simmondsRossSimmonds.com - https://rosssimmonds.com/Foundation Marketing - https://foundationinc.co/— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of Create Like the Greats, Ross shares valuable insights into the world of marketing, SEO, and content creation. He discusses how businesses can boost their online presence, attract new customers, and foster growth by integrating these strategies. He talked about the fundamentals of marketing, utilizing AI-driven tools, optimizing content for search engines, and tailoring strategies to suit different business types and platforms. By implementing these tactics, you can successfully navigate the ever-evolving landscape of digital marketing.Key Takeaways and Insights1. The Power of CommunitiesMany people overlook that the evolution of SERP is driven by changes in how humans interact online. We now trust people more than robots, always have and always will. People are looking to get their answers directly from other people, and communities like Reddit have become prime sources. Over the last few months, there has been a significant increase in content from Reddit appearing in SERP due to licensing deals with OpenAI and Google. This trend is set to continue, positioning Reddit as an increasingly important player in search results.2. AI-Powered PlatformsLLMs (Large Language Models) are revolutionizing the way we conduct searches and interact online. Platforms like OpenAI, Perplexity, and Claude are at the forefront of this change. Users engage in conversations with these AI systems, asking questions and receiving detailed responses. These AI-powered platforms are significantly altering the landscape of search, providing more interactive and intuitive ways to find information.3. The Fundamentals of Successful MarketingRoss highlights the four key fundamentals of marketing: research, creation, distribution, and optimization. Conducting thorough research helps identify target audiences and their preferences. Content creation involves developing valuable and engaging content tailored to these audiences. Successful distribution involves employing various channels to reach a wider audience, while optimization ensures that content is discoverable on search engines. These fundamentals form the backbone of a successful marketing strategy, helping businesses grow and succeed in the digital age.Resources OpenAI - https://openai.com/Perplexity - https://www.perplexity.ai/Claude - https://claude.ai/— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of Create Like the Greats, Ross sits down with Jason Barnard, CEO of Kalicube to delve into the fundamentals of search engine optimization (SEO) and and Google's evolving understanding of search engine results pages (SERPs). They talked about the importance of educating Google to represent your brand, the role of content in SEO,  building a knowledge graph, the significance of branding, the use of AI in SEO, and the impact of Google's NLP.Key Takeaways and Insights1. Understanding Google's EvolutionGoogle is no longer solely about SEO strategies but rather about comprehending the context and purpose behind content. Google's focus has shifted from keywords to understanding the intent and meaning behind the words used. This means that businesses can now influence how Google represents their brand by effectively educating it.2. Balanced Digital Marketing StrategyWhile some believe that flooding the internet with content can boost their rankings, Jason discusses that a balanced approach is key. Google aims to present a comprehensive overview to its users, so it's important to have a digital marketing strategy that engages your audience effectively while maintaining quality and relevance.3. The Importance of BrandingBranding should take priority over marketing. Establishing a strong brand identity allows businesses to market effectively and package their marketing materials for search engines like Google and Bing, conveying who they are, what they do, who they serve, and their credibility as a solution.4. The Role of AI in SEOFundamentals of marketing and SEO should be prioritized over using AI to manipulate search rankings. SEOs possess unique insights and skills, and Google serves as a valuable indicator of digital marketing performance.Resources Kalicube - https://kalicube.com/— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds— Follow Jason Barnard —╰ Twitter / X: @jasonmbarnard╰ LinkedIn: linkedin.com/in/jasonmbarnard/

In this episode of Create Like the Greats, Ross sits down with Gregory Kennedy from BrandZen shared some game-changing insights into the world of B2B marketing. Their chat revolved around Kennedy's report, "New Paradigms in B2B Marketing," unpacking crucial ideas resonating with marketers navigating the digital landscape. Gregory highlighted the transformative role of AI, the importance of optimism in online interactions, and the enduring relevance of classic marketing frameworks. Key Takeaways and Insights1. AI-Driven Personalization as a TrendThe growing importance of AI-driven personalization in marketing strategies. Traditional methods like using first names are becoming basic expectations, and marketers need to explore the substantial opportunities that AI offers in tailoring content to individual consumers. This trend can lead to enhanced connections with customers and better overall campaign results.2. Social Media OptimizationGregory emphasized the essence of genuine audience engagement over mere social media clicks. While marketers previously focused on maximizing clicks, there is now a shift towards 0-click social media optimization. This approach prioritizes impressions and reach over click-throughs, leading to a strategic realignment that better fits current trends and audience behaviors.3. The Value of the Funnel and AIDADespite emerging paradigms, the traditional marketing funnel and the AIDA framework (Attention, Interest, Desire, Action) continue to be valuable tools for marketers. Understanding these mental models helps marketers create effective copy and guide consumers along the buyer's journey with precision.4. Brand Advocacy and Employee ParticipationGregory and Ross talked about the importance of brand advocacy and suggests that organizations should invest resources in measuring and promoting employee participation. Employee advocacy not only enhances a company's reputation but also benefits individuals' career growth and attracts customers, creating a win-win scenario for both the organization and its employees.Resources New Paradigms in B2B Marketing - https://www.wearebrandzen.com/research/— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds— Follow Gregory Kennedy —╰ Twitter / X: @I_Am_GKennedy╰ LinkedIn: linkedin.com/in/gregorykennedy/

In this episode of "Create Like the Greats," Ross sits down with Junae Brown, Founder and CEO of Browned 2 Perfection Agency. Junae shares her inspiring journey in the marketing world. Through the lens of authenticity and adaptive strategies, she showcases her deep expertise in crafting impactful marketing campaigns. Junae's insights into the importance of personal identity in marketing and the evolving landscape driven by AI provide valuable takeaways for marketers and entrepreneurs alike.Key Takeaways and Insights1. The Importance of AuthenticityJunae emphasizes the significance of authenticity in creating brand loyalty. Authenticity helps brands connect with their audience on a deeper level and aligns with the purpose of the product or service. By being genuine, brands can build trust and long-lasting relationships with their customers.2. Junae's "I Am the Marketing Plan"The concept is twofold: it focuses on establishing strong, authentic, lucrative, and impactful personal brands, and on building loyalty-based consumer or company brands. Additionally, it emphasizes personal growth and becoming one's best self. Junae believes that while technical marketing strategies are essential, recognizing and maximizing one's inherent capabilities is equally powerful.3. The Evolution of Marketing StrategiesJunae believes in the necessity of adapting to the ever-changing marketing landscape. She talks about the importance of utilizing modern tools like AI to enhance human creativity and strategy. While AI offers powerful capabilities, maintaining a human touch and being open to change are essential for sustained success in marketing.Resources Browned 2 Perfection - https://www.browned2perfection.com/home— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds— Follow Junae Brown —╰ Twitter / X: @JunaeBrown╰ LinkedIn: linkedin.com/in/junae-brown-1818253b/

In this episode of Create Like the Greats, Ross sits down with Erica Schneider, an experienced editor and founder of the program Cut the Fluff, who shares her journey as an online writer and entrepreneur. Erica provides valuable insights into the world of writing and editing, emphasizing the importance of clear thinking in writing, the impact of AI on copywriting, and the significance of finding balance in work and family life. Key Takeaways and Insights1. Journey to Becoming a WriterErica discovered her passion for writing in high school and ventured into SEO blog writing through platforms like Upwork. She persevered and gained valuable experience working as an English teacher in Thailand. This diverse background gave her a unique perspective and a solid foundation for her career in writing.2. A Path to Good WritingGood writing is good thinking, but not all thinking is clear thinking. Many writers make the mistake of trying to edit themselves while writing, leading to confusion and poor-quality content. Erica Schneider's expertise lies in helping writers master the art of editing by separating the writing and editing processes. By stressing the importance of clear thinking, she empowers writers to produce high-quality, concise, and engaging content.3. The Art of the Hook: Writing Engaging ContentErica shares insights into crafting captivating hooks in writing. By practicing and learning from failures, writers can enhance their ability to create compelling introductions. Erica suggests finding an accountability buddy to review and critique each other's work, a process that helps writers better understand their strengths and weaknesses. Mastering the art of writing effective hooks is essential for capturing readers' attention and encouraging further engagement.4. AI and Copywriting: Embracing the FutureErica delves into the impact of AI on the field of copywriting. While AI tools can offer valuable assistance with generating ideas and crafting headlines, Erica emphasizes the importance of personal touch and human creativity in writing. By combining the efficiency of AI tools with their own unique writing style, writers can optimize their content creation process and produce engaging and tailored copy.ResourcesLong to Short - https://long-to-short.com/Cut the Fluff - https://cut-the-fluff.ck.page/— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds— Follow Erica Schneider —╰ Twitter / X: @ericasmyname╰ LinkedIn:  linkedin.com/in/erica-schneider66/

Welcome to "Create Like The Greats," where we delve into the burgeoning world of Generative Engine Optimization (GEO). This episode explores the transformation from traditional SEO to GEO, a necessity in today's AI-driven digital landscape. We examine how the rise of AI search engines is reshaping content creation and digital marketing, offering insights and practical strategies for engaging both human and AI audiences effectively.Key Insights  The Evolution from SEO to GEO: Understand the shift from Search Engine Optimization to Generative Engine Optimization, and why it matters. Foundations of GEO: Discover the origins of GEO, its defining features, and how it differs from traditional SEO. Strategies for Success: Learn the key strategies that influence AI-driven search engines, including language uniqueness, authoritative content, and the use of citations and statistics. Practical Applications: Gain insights into how to apply GEO principles depending on the intent of the query—whether informational, navigational, or transactional. Future of Digital Marketing: Consider the future implications of GEO and how it represents the next step in the evolution of digital content strategy. Resources What’s Generative Engine Optimization (GEO) & How To Do It - https://foundationinc.co/lab/generative-engine-optimizationGEO Targeted: Critiquing the Generative Engine Optimization Research -  https://sandboxseo.com/generative-engine-optimization-experiment/— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn - linkedin.com/in/rosssimmonds

In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing data to overcoming resistance. Additionally, they delve into specific applications such as AI in sales, creativity, e-commerce, and content creation. Throughout the conversation, they highlight the importance of understanding AI's capabilities and embracing its role in shaping the future of marketing.Detailed Breakdown 1. Harnessing Existing Data for AI:Leveraging customer data, use cases, and personas can inform AI-driven decisions, enhancing marketing strategies through valuable insights. Chat GPT facilitates data conversations, enabling analysis and extraction of information based on natural language patterns, thereby improving insights.2. Sales and AI:AI tools empower salespeople by enhancing efficiency, identifying the right contacts, and analyzing successful approaches for improved results.3. Standing Out with AI:AI-powered marketing serves as a unique differentiator, augmenting human efforts to achieve greater success and productivity. Shifting from repetitive tasks to strategic and creative work is essential. AI can free up time for deeper and more meaningful endeavors.4. Overcoming Resistance to AI:Resistance to AI often stems from fear or uncertainty, which can be overcome through education and understanding of its capabilities.5. AI in Creativity:AI assists agencies in generating a high volume of creative ideas. Tools like Runway and Mid Journey enable image animation for creative projects. While voice-over tools enable storytelling, meditation audio, and creation of company spokespersons.6. Mailshake's AI Content Creation: Mailshake offers AI-powered content creation tools for email marketing, emphasizing the importance of continuous improvement in outreach and marketing efforts.Resources:ChatGPT: chat.openai.com/Midjourney: midjourney.com/Runway: runwayml.com/— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn - linkedin.com/in/rosssimmonds— Follow Alessandra Colaci —╰ Twitter / X: @AlessandraCo╰ LinkedIn - linkedin.com/in/alessandraco/

In this episode of Create Like the Greats, Ross shares insights from his recent interview on the podcast Distribution First, hosted by Justin Simon. They explore how marketers can use AI to enhance distribution strategies, emphasizing its role as an augmentation too rather than a replacement tool. The conversation also touches on the impact of AI on plagiarism, the value of communities in career development, and the power of repurposing content for efficient distribution.Detailed Breakdown 1. AI as an Augmentation Tool, not a Replacement:Ross emphasizes that AI should be viewed as a tool to augment human capabilities rather than a complete replacement. Many people make the mistake of relying solely on AI-powered tools for creating and distributing content, expecting instant success. However, Ross points out that AI works best when integrated into a thought-out system, whether in audio, video, or written format.2. Streamlining Content Creation with AIThey explore how ChatGPT can be utilized to generate SOPs for various content formats such as video production. By feeding ChatGPT specific prompts related to content creation workflows, users can efficiently streamline processes and create comprehensive SOPs tailored to their specific needs. This approach not only saves time but also ensures consistency and quality across content production endeavors.3. Collaboration with AIThey discuss the approach to using AI as a partner rather than a mere task executor and highlight the importance of bouncing ideas off AI and using it as a colleague, encouraging marketers to view AI as a valuable resource in the content creation process.4. The Power of CommunitiesThey emphasize the significance of being a part of communities to grow and excel professionally. Building connections within communities can help marketers gain insights and knowledge, with AI being one such area where being well-versed can set individuals apart in their careers.5. Plagiarism and AIWhen it comes to plagiarism in the realm of AI, Ross presents two trains of thought. Firstly, conducting plagiarism checks at the end of producing any asset is important. Secondly, acknowledging the ideas AI generates and giving credit where due is crucial, just as one would with human-generated ideas.6. Amplifying Distribution StrategiesThey discuss how content creators often overlook the importance of distribution, celebrating the creation of content without incorporating effective distribution strategies. By understanding how to leverage distribution, organizations can unlock unlimited potential and opportunities for their content.Resources Distribution First Episode— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn - linkedin.com/in/rosssimmonds— Follow Justin Simon —╰ Twitter / X: @justincsimon╰ LinkedIn - linkedin.com/in/justincsimon/

In this episode of Create Like the Greats, Ross takes us on a journey through the highs and lows of his book launch for "Create Once, Distribute Forever." With a behind-the-scenes look at his launch strategy, Ross shares the excitement, challenges, and successes he's encountered. From podcast interviews to social media engagement and lessons learned along the way, Ross leaves no stone unturned. Despite a few hiccups, Ross's gratitude for his community and determination to make a difference resonate deeplyDetailed Breakdown 1. Getting on PodcastsRoss talks about how he planned and pulled off getting on lots of different podcasts. These podcasts were all about stuff like marketing, business, and how things grow. He explains how he reached out to the people who run the podcasts and why it was super important to do this to let more people know about his book.2. Making Noise on Social MediaRoss shares how he used social media to make a big deal about his book. He made videos and shared parts of the book to get more people interested. He made sure to spread the word across different social media sites to reach as many people as possible and get them excited about what he had to say about spreading stories.3. Overcoming Challenges with TransparencyRoss talks about some things that didn't go as planned during his book launch, like messing up with emails. But instead of trying to hide it, Ross was honest about the mistake. He talked openly to his followers about what happened and turned it into a chance to connect even more with them.Resources Create Once, Distribute Forever Book - https://rosssimmonds.com/book/Check it out on Amazon - https://www.amazon.com/Create-Once-Distribute-Forever-Creators/dp/1544541279Create Once, Distribute Forever Webinar - https://www.youtube.com/watch?v=w1-bmDmbjIo&t=59s— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn - linkedin.com/in/rosssimmonds