In this episode of Create Like The Greats, Ross Simmonds, founder of Foundation and Distribution.ai, opens up about his expectations and goals ahead of attending Spryng 2025, a gathering of senior B2B SaaS marketers in Austin, Texas. For the first time in a while, Ross is attending an event not as a speaker but as a participant. He shares how this shift changes his experience and outlines his motivations for attending: learning, connecting, and gathering feedback for his new project, Distribution.ai.
Key Takeaways and Insights:
1. Introducing Distribution.ai
- A new tool/platform from the Foundation team
- Helps automate, repurpose, distribute, and amplify content
- Built on strategies the team has manually implemented for years
- Aims to scale content efforts with the assistance of AI
2. Three Primary Goals for Spryng
- 🌐 Step Outside the Speaker Role
- Without being on stage, Ross must network the “normal” way
- As a self-described introvert, this brings excitement and challenge
- 🧽 Embrace Curiosity
- Wants to listen and absorb, not pitch
- Hopes to capture meaningful insight and real-world pain points
- 🤝 Build a Like-Minded Network
- Aims to deepen relationships with people who share values around creativity, ambition, and innovation.
Resources & Tools:
— 👋🏾 Let's stay connected —
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
╰ LinkedIn: linkedin.com/in/rosssimmonds
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