What I'm Hoping to Learn at Spryng 2025

In this episode of Create Like The Greats, Ross Simmonds, founder of Foundation and Distribution.ai, opens up about his expectations and goals ahead of attending Spryng 2025, a gathering of senior B2B SaaS marketers in Austin, Texas. For the first time in a while, Ross is attending an event not as a speaker but as a participant. He shares how this shift changes his experience and outlines his motivations for attending: learning, connecting, and gathering feedback for his new project, Distribution.ai.

Key Takeaways and Insights:

1. Introducing Distribution.ai

• A new tool/platform from the Foundation team
• Helps automate, repurpose, distribute, and amplify content
• Built on strategies the team has manually implemented for years
• Aims to scale content efforts with the assistance of AI

2. Three Primary Goals for Spryng

• 🌐 Step Outside the Speaker Role
• Without being on stage, Ross must network the “normal” way
• As a self-described introvert, this brings excitement and challenge
• 🧽 Embrace Curiosity
• Wants to listen and absorb, not pitch
• Hopes to capture meaningful insight and real-world pain points
• 🤝 Build a Like-Minded Network
• Aims to deepen relationships with people who share values around creativity, ambition, and innovation.



Resources & Tools:

🔗 Distribution.ai

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