Explore the exciting transformation brought by Google’s AI Mode, launching a new era of personalized search experiences. Discover how traditional SEO practices are fading as users receive synthesized, AI-driven responses. Marketers are urged to focus on intent-based content strategies and enhance their omnichannel presence. Learn about the innovative 'agentic booking' feature that simplifies multi-step tasks. The podcast dives deep into evolving marketing techniques, emphasizing targeted approaches in a rapidly changing digital landscape.
17:49
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Google AI Mode Transforms Search
Google's AI Mode replaces traditional blue link search results with AI-curated, conversational, multimodal answers.
This shift demands marketers focus on content context and user intent over classic SEO tactics.
volunteer_activism ADVICE
Rethink Content Strategy With Intent
Marketers should base strategies on user intent and distribute content across multiple platforms.
Guest blogging and content syndication are more valuable than ever for shaping narratives.
question_answer ANECDOTE
Agentic Booking Automates Tasks
Ross shares his example of using AI Mode to find and buy football tickets automatically.
This illustrates how multi-step task automation will change commerce and scheduling.
Get the Snipd Podcast app to discover more snips from this episode
In this special episode of Create Like the Greats, Ross Simmonds explores the monumental changes coming to search, marketing, and SEO in light of Google’s latest announcement at I/O 2025: the launch of AI Mode. Ross delivers a deep dive on the implications of AI-driven, personalized search experiences, task automation, and the end of traditional SEO practices as we know them. Learn how marketers must rethink strategies around intent, trust, authority, and omnichannel presence to stay relevant in a radically transforming digital landscape.
Key Takeaways and Insights:
Google I/O 2025 & The Birth of AI Mode
Google unveils AI Mode, revolutionizing user search experiences
Built on Gemini 2.5 (successor to Bard), enabling conversational, multimodal responses
The End of the Blue Links Era
Traditional SEO (blue link style interface) is being replaced by rich AI responses
Blue links are auto-clicked and content is synthesized into a single, AI-curated reply
Marketers must transition to understanding content context and intent
Rethinking Content Strategy
Intent-based content creation is essential
Importance of publishing across platforms (e.g., guest posts, syndication)
Guest blogging and content distribution regain critical relevance
Agentic Capabilities & Task Automation
Introduction of “agentic booking” via Google’s Project Marino
Users can command Google to complete multi-step tasks like buying tickets or scheduling demos
Implications for eCommerce, lead gen, and B2B automation
New Business Models: Pay-for-Acquisition
Shift from pay-per-click to pay-per-conversion
Google may monetize via completed transactions, not ad clicks
AI as Analyst: Data Visualization + Summarization
AI Mode can generate graphs and compare data on command
Removes need for internal teams to do common research or analysis tasks
SEO Reimagined: Personalized Search Challenges
Search results now depend heavily on user context
Traditional SEO tools and ranking metrics may become obsolete
Marketers may need to develop hyper-targeted, persona-driven strategies
The Rise of Persona-Based Marketing
Importance of thinking in micro-audience segments
Use industry, geography, and function to craft ultra-specific campaigns
Trust, Authority, and Authenticity Matter More Than Ever
Google will reward Authoritativeness and Experience (Double E-E-A-T)
Original research, author bios, backlinks, media mentions, and reviews are crucial
Avoid faking expertise with AI-generated personas/content
The Ross Simmonds Show