The Ross Simmonds Show

In this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—ChatGPT's Deep Research feature built on OpenAI's O3 reasoning model. This episode provides a detailed breakdown of how Deep Research can help with competitive analysis, persona building, content strategy, and thought leadership. If you're someone who works with data, content, or digital strategy, this episode is packed with actionable insights.Key Takeaways and Insights:🔍 Introduction to Deep Research "Deep Research" is the latest tool from OpenAI leveraging the O3 reasoning model. It enables multi-step, web-based research directly within ChatGPT. It rivals the expertise of high-paid consultants at a fraction of the cost. 💰 Cost & Value of Deep Research Priced at ~$200/month as part of OpenAI’s advanced plan. Can analyze web pages, PDFs, forums like Reddit, review sites, and blogs. Capable of returning rich reports using 20+ external sources. 📊 Use Cases for Marketers Comprehensive Competitive Analysis Generate full-stack brand reports in McKinsey-style format. Pulls competitor messaging, tactics, and public sentiment from platforms like G2, Capterra, TrustRadius, SimilarWeb, and Reddit. Case Study: Foundation Marketing’s own deep report generated in 6 minutes from 27 sources. Persona Development and Review Mining Create buyer personas from Reddit threads, product reviews, and social media chatter. Identifies pain points, motivations, and message framing. Case Study: A stealth competitor analysis for Distribution.ai revealed valuable data on solopreneurs and feature gaps. Content Opportunity Discovery Surface high-value keywords with low coverage across your and competitors’ content. Instructions on how to feed a keyword spreadsheet to Deep Research and ask it to identify gaps. Strategic Thought Leadership Development Input white papers from Gartner or McKinsey. Ask Deep Research to extract trends and suggest new ideas aligned with your niche. Synthesizes expert-level content into actionable ideas for upcoming quarters. 🧠 Pro Tips for Using Deep Research Be specific with your prompt—clarity leads to better results. Supply background context, goals, documents, and keyword datasets. Avoid uploading sensitive data, but enrich inputs where possible for maximum output quality. Resources & Tools:🔗 ChatGPT Plus (includes Deep Research)🔗 Foundation Marketing🔗 Distribution.ai🔗 Review Platforms: G2 Capterra TrustRadius🔗 SimilarWeb🔗 Reddit— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds

Reddit's remarkable growth is reshaping the digital landscape, achieving profitability and surging daily active users. Marketers must recognize its influence, as Google emphasizes community-driven content and Reddit shines in search results. The podcast offers practical tips for brands, such as creating dedicated subreddits, engaging authentically with users, and ensuring brand protection against impersonation. Unlocking Reddit's potential could transform it into a powerful engine for brand growth. Dive into actionable strategies to connect with your audience!

Delve into the intricate world of B2B marketing strategies. Discover the key differences between B2B and B2C purchases, focusing on the complex decision-making process and multiple stakeholder involvement. Learn how the B2B buyer's journey has evolved with AI and automation, making personalized messaging essential. Explore effective lead generation channels, particularly the rising dominance of LinkedIn. Uncover tactics to engage decision-makers with tailored content, ensuring your marketing efforts cut through the noise.

Discover how a leading AI company leverages customer success stories to stand out in a crowded market. Learn about their approach of crafting short, impactful case studies that effectively showcase their problem-solving capabilities. Featuring well-known clients, these stories significantly enhance their brand's credibility. With a solid strategy in place, they drive impressive traffic to their website, demonstrating the measurable impact of strategic storytelling.

Explore the pitfalls SaaS companies face with Google Ads, from misdirecting traffic to homepages to using poor bidding strategies. Discover why dedicated landing pages boost conversions and the critical need for a compelling above-the-fold experience. Uncover how an instant impact through clear headlines and strong CTAs can enhance engagement. Learn the importance of social proof in swaying decisions, and find out actionable tips to avoid costly mistakes and maximize the return on your advertising investments.

Discover 100 actionable content marketing tips that elevate your strategy today. Learn to develop clear goals and leverage AI tools for efficient content creation. Prioritize quality over quantity with unique, unscalable content that resonates. Explore the Double-E-E-A-T strategy for building trust and expertise. Stay ahead in the digital landscape by mastering SEO alongside innovative engagement techniques like influencer collaborations and interactive content. It's a treasure trove of insights for marketers at any level!

Join Ross Simmonds, founder of the content marketing agency Foundation, Anna Furmanov, a B2B strategy expert, and Emily Kramer, a seasoned marketing advisor, as they dive into the art of content repurposing. They discuss the importance of having a solid content foundation, highlighting micro-content and podcasting as key strategies. Discover Emily’s GACCS Brief method for effective planning and how AI can streamline your process. Their actionable insights will transform your approach to maximizing audience engagement and content lifespan!

Discover how publishing research can transform your marketing strategies and boost brand visibility. The discussion highlights the impact of AI across various industries and the surge in interest for related research. Learn from examples provided by major companies like Google DeepMind and NVIDIA, which successfully leverage research-driven content for backlinks and authority. The importance of distributing research to wider audiences and enhancing SEO strategies also takes center stage, making it essential for creators and marketers alike.

This discussion illuminates the concept of 'doing the thing' as a game-changer for success. It highlights the trap of content overload, urging creators to focus on impactful, goal-oriented content rather than incessant posting. Strategies are shared to escape the content treadmill, including setting clear objectives and utilizing a content calendar. The emphasis is on prioritizing real action over endless preparation, motivating listeners to channel their energy into meaningful endeavors.

Reflecting on 2024, the discussion dives into tech layoffs and whether predictions about Apple avoiding them came true. The excitement surrounding a frenzy of SaaS acquisitions and the unexpected dynamics in AI content creation are explored. Have we reached tear-jerking AI productions, or is it still a work in progress? The emergence of AI leadership roles in companies is highlighted as a pivotal trend. And in a light-hearted twist, the speaker checks if a marketing conference finally delivered great food!