The Ross Simmonds Show

Maximize your content’s impact with creative repurposing strategies! Dive into the essence of long-form content as a marketing powerhouse that builds credibility and improves search rankings. Discover the innovative 'content relay' approach, transforming primary content into multiple formats. This not only extends its lifespan but also minimizes creator burnout. Learn how to turn one high-quality piece into a diverse range of micro-content that resonates across platforms, ensuring your marketing efforts keep delivering results.

In this episode of Create Like the Greats, Ross breaks down the essentials of marketing on Reddit—covering the metrics that matter, strategies that actually work, and the mistakes that brands often make when they step onto the platform. Ross lays out actionable steps to help marketers make an impact, from tracking engagement to building genuine relationships and delivering content that truly adds value. Whether you’re new to Reddit or looking to level up your approach, this episode is your guide to getting it right on Reddit.Key Takeaways and Insights:1. Upvote to Downvote RatioThe upvote-to-downvote ratio is a quick yet powerful way to measure content success on Reddit. A high upvote count reflects that your content resonates positively with users, indicating that it adds value or sparks interest. Tracking this ratio helps you understand what works for your audience and fine-tune future content to align with community preferences.2. Community SentimentUnderstanding the sentiment around your brand or content is essential on Reddit, where opinions are often raw and unfiltered. Monitor discussions to gauge whether your posts generate positive engagement or potential backlash. By staying tuned into community sentiment, you can adapt your strategy to better align with audience expectations, ensuring you stay relevant and respected.3. Authentic EngagementReddit users prioritize authenticity, making it essential to approach the platform with genuine engagement rather than direct promotion. Instead of hard-selling, participate in conversations, answer questions thoughtfully, and share insights that contribute value. Authentic interactions build trust and credibility, which can have a lasting positive impact on your brand’s presence on Reddit.4. Create Valuable Content Consistency and quality are key to standing out on Reddit. Take the time to create content that is both informative and valuable to the community. Address common interests, questions, and pain points to position your brand as a helpful resource. Reddit’s audience is highly discerning, so prioritize quality over quantity to establish a strong, positive reputation.And many more…Resources: Reddit For The Enterprise: The Guide To Reddit Marketing - https://foundationinc.co/lab/reddit-marketing/ 4 Content Marketing Tips To Use When Marketing On Reddit - https://foundationinc.co/lab/reddit-marketing-tips/ — 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds

Explore the innovative concept of content marketing remixing, where existing material is reimagined for broader reach. Learn how to engage diverse audiences by transforming blog posts into videos, infographics, and micro-content. Discover tactical approaches for recycling content creatively, ensuring it remains fresh and relevant. Ross shares actionable insights to maximize impact across various platforms, showcasing techniques that turn singular pieces into engaging multi-format experiences.

Discover how to leverage Reddit for digital marketing success. Learn to engage authentically in subreddits where your audience hangs out. Get tips on hosting AMAs to showcase expertise and build credibility. Explore the power of strategic commenting to foster valuable discussions. Dive into creating educational content that enhances user understanding and visibility. Uncover over 50 dynamic strategies that transform Reddit into a vibrant community for growth and engagement.

Discover the strategic power behind Semrush's acquisition of a high-traffic blog. This move not only boosts their visibility but also opens new avenues for growth in digital marketing. Explore how SaaS companies are transforming their strategies by acquiring media properties, gaining immediate access to engaged audiences. The discussion emphasizes the crucial role of SEO and backlinks in maximizing the return on these acquisitions, showcasing the immense value hidden in well-established digital assets.

Ross Simmonds, Founder and CEO of Foundation Inc., and John Bertino, Co-host of The Niche Marketing Podcast, unravel the secrets of content marketing in traditionally dull industries. They highlight the art of storytelling, revealing how to sell a narrative rather than just a product. The duo discusses the importance of choosing the right influencers and utilizing media to expand reach. They dive into innovative content strategies, like newsletters and video formats, to engage niche audiences effectively. Expect actionable insights that breathe life into 'boring' topics!

Sam Altman, a leading voice in the AI industry, shares his compelling insights on the future of artificial intelligence. He discusses how AI is set to revolutionize productivity across various fields and underscores the importance of embracing these innovations now. Altman emphasizes that those who integrate AI into their work will gain a significant advantage. The conversation also explores the potential for AI to solve complex problems and enhance both education and professional development, highlighting a future where superintelligence could reshape our capabilities.

Max Branstetter, founder of a top content distribution agency, shares his unique journey from fantasy football blogger to entrepreneur. He discusses the importance of 'Create Once, Distribute Forever' for maximizing content reach. Branstetter emphasizes the art of workations—balancing productivity and relaxation while managing teams internationally. He also tackles the mindset shift needed for effective self-promotion, viewing it as a responsibility to share valuable content. Packed with insights, this conversation is a must-listen for aspiring creators!

Explore the timeless wisdom of Dale Carnegie's principles and their relevance in today's business landscape. Discover the art of building genuine relationships with your audience and the transformative power of a smile. Learn how personalization in digital communication can create authentic connections. Engage with the significance of positivity in storytelling and its impact on brand engagement. Plus, uncover the importance of active listening in fostering meaningful relationships and enhancing personal success.

Discover innovative ways to elevate your LinkedIn presence! Learn how to leverage social media to boost website traffic by sharing industry trends. Celebrate key milestones to showcase your achievements and engage your audience with transparent feedback. Explore the power of influencers to expand your reach and create compelling narratives through a well-planned content calendar. Dive into diverse LinkedIn content ideas that challenge the norm and resonate with your audience through personal stories and insights.