In this episode of Create Like the Greats, Ross shares insights on why he wrote “Create Once, Distribute Forever”. This book serves as a comprehensive guide for individuals and businesses striving to effectively distribute their stories and engage with their target audience. In this episode Ross provides a glimpse into the Create Once, Distribute Forever sections and how it can help you master content distribution. Don't miss the opportunity to read "Create Once, Distribute Forever" for a deeper dive into enhancing your content distribution efforts.Detailed Breakdown 1. Distribution 101In this section, Ross provides a comprehensive overview of distribution, explaining its fundamental principles and importance in modern marketing. Through clear definitions and illustrative examples, readers gain a solid understanding of distribution's role in amplifying content reach and engagement.2. Why Many Don't Embrace DistributionAddressing common obstacles to effective distribution, Ross offers practical insights to help readers overcome these challenges and unlock the full potential of their content.3. Promoting Your ContentRoss dives into the crucial aspect of content promotion, emphasizing the significance of actively amplifying one's creations. He encourages the readers to confidently promote their content across various channels, understanding that strategic amplification is key to achieving broader impact and recognition.4. The Sherlock Homeboy Method: Reverse Engineering Content Market FitIntroducing a systematic approach to content distribution, Ross presents the "Sherlock Homeboy Method" for reverse engineering content market fit. Through a blend of detective work and strategic thinking, readers learn how to align their content with audience preferences and identify optimal distribution channels for maximum impact.5. Tactical Insights: Remixing and RepublishingThis section delves into actionable tactics for content distribution, focusing on the transformative potential of remixing and republishing strategies. By exploring practical techniques for repurposing content across different platforms, readers discover how to extend the lifespan of their creations and reach new audiences effectively.6. Channel-Specific Distribution StrategiesOffering a tailored approach to content distribution, this section provides in-depth guides for leveraging specific distribution channels. Readers gain valuable insights into optimizing their content for diverse platforms, empowering them to implement targeted distribution strategies that resonate with their audience and goals.Resources Create Once, Distribute Forever Book - https://rosssimmonds.com/book/Check it out on Amazon - https://www.amazon.com/Create-Once-Distribute-Forever-Creators/dp/1544541279— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn - linkedin.com/in/rosssimmonds

In this episode of Create Like the Greats, Ross sits down with Vince Nero, the Director of Content Marketing at Buzzstream. They talked about evolving landscape of digital PR, link building, and SEO and  provides valuable insights into the world of digital marketing, emphasizing the importance of digital PR and link building in content marketing strategies. This episode highlights the need for personalized outreach, quality content creation, and staying ahead of the ever-changing landscape of search engines.Key Takeaways and Insights1. The Rise of Digital PRVince talks about how UK has been ahead of the US in terms of embracing digital PR, attributing it to the size and influence of the market. He also emphasizes that agencies can benefit from real-time monitoring to stay ahead of competition and produce timely and relevant content.2. The Value of Link BuildingVince and Ross agree on the significance of link building and its impact on search rankings. They discuss the value of quality links, especially for smaller organizations, and how major brands may already have an advantage due to their established brand names. Vince mentions that finding keywords with high link intent and creating exceptional content is key to effective link-building strategies.3. The Evolution of Search EnginesVince mentions that search engines, particularly Google, are constantly evolving, which makes it challenging to keep up with their algorithms and ranking factors. However, he advises content creators to focus on producing unique and valuable content that artificial intelligence cannot replicate. 4. AI and Content CreationThe conversation also touches upon AI and content creation, urging content creators to focus on producing unique, valuable content that AI cannot replicate and to draw inspiration from others' work instead of comparison.Resources Mentioned:Buzzstream: https://www.buzzstream.com/BuzzMarker: https://www.buzzstream.com/blog/buzzmarker-for-chrome/— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn: linkedin.com/in/rosssimmonds— Follow Vince Nero —╰ Twitter / X: @VincetheNero╰ LinkedIn: linkedin.com/in/vinnero/

Seasoned marketing experts Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins share insights on AI integration, maintaining quality, trust issues, agility in tech contracts, and fostering a culture of experimentation. Topics include balancing AI innovation with brand identity, empowering marketing teams with AI tools, and exploring AI applications for organizational growth and efficiency.

In this episode of Create Like the Greats, Ross sits down with Bryan Casey, a seasoned marketing expert from IBM, for a captivating conversation on growth, budgeting, and the essence of marketing. Bryan's extensive experience at IBM offers invaluable insights into constructing a robust marketing engine for large-scale brands while navigating personal growth within the dynamic marketing landscape. From aligning marketing strategies with core brand values to positioning initiatives effectively with leadership, Bryan shares practical wisdom and forecasts the future of marketing in the tech industry, providing a roadmap for marketers aiming for excellence.Detailed Breakdown Constructing a Marketing Engine - Bryan discusses the foundational aspects of building a marketing engine, emphasizing the alignment of marketing strategies with core brand values. He highlights the importance of authenticity over superficial marketing tactics, drawing on IBM's historical legacy and ongoing innovation as examples.Personal Growth in Marketing - The conversation shifts to personal growth within a marketing career, with Bryan sharing insights and tips for navigating career paths. Emphasizing continuous learning, adaptability, and curiosity, Bryan's advice resonates with marketers seeking career advancement and growth opportunities.Positioning Marketing Initiatives with Leadership - Bryan provides a masterclass on effectively communicating marketing strategies to leadership, a critical skill for marketers in large organizations like IBM. He emphasizes the importance of crafting compelling narratives around marketing initiatives and demonstrating their value in terms of business outcomes.Forecasting the Future of Marketing - Bryan shares his predictions and trends shaping the future of marketing in the tech industry, including the integration of AI and machine learning, and the increasing importance of personalization and customer experience. His insights provide a roadmap for marketers aiming to stay ahead of the curve in an ever-evolving landscape.Resources Bryan Casey On Marketing At IBM, Generative AI, Budget Planning & Career Growth - https://foundationinc.co/lab/bryan-casey— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn - linkedin.com/in/rosssimmonds— Follow Bryan Casey —╰ Twitter / X: @bryanfcasey╰ LinkedIn - linkedin.com/in/bryan-f-casey/

Tips and strategies for mastering a new industry through customer research, customer obsession, and audience engagement. Emphasis on connecting with customers directly, studying competitors, attending industry events, and leveraging resources like newsletters and sales calls to drive marketing success.

The podcast explores the use of AI in marketing, including content creation, keyword research, and social media. The popularity of AI tools like ChatGPT and Canva is highlighted. The perception of AI-written content is discussed, with some respondents believing it is superior to human-written content. The potential impact of AI on work environments is explored, with over 50% of respondents expressing confidence in not being replaced by AI. The podcast also discusses the positive sentiment towards AI in the marketing industry.

In this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach search. Meet Dmytro Gerasymenko, the visionary behind Ahrefs, as he unveils the core elements that catapulted Ahrefs into a market leader. From brand essence to infrastructural brilliance, get ready for an exclusive peek behind the curtain.Tim Soulo, the marketing lead at Ahrefs, joins the conversation, spotlighting the latest innovations Ahrefs has up its sleeve. It's not just about features but their relentless pursuit of consistency mingled with bold experimentation.----Here's what we've packed into this must-listen episode:Ahrefs Uncovered: From a powerful suite of SEO tools to generating a staggering $858,000 in monthly organic traffic with their free offerings, discover the strategy that put Ahrefs on the map.Content & YouTube Mastery: With over 21 million YouTube views and content in multiple languages, Ahrefs sets the bar for content marketing. Unearth the secrets of their content strategy that speaks volumes across the globe.Culture of Experimentation: Dive into Ahrefs' unique culture, where experimentation and bootstrapping are the norms. Hear straight from Tim Soulo about their innovative spirit that fuels growth and learning.Strategic Market Moves: Witness how Ahrefs uses its products to tell compelling stories, and how strategic decisions like shutting down their 16,000-member Facebook group align with their scaling ambitions.Key Insights: Ahrefs is not just a tool, it's an empowerment engine for marketers and content creators. Their free tools aren't just free; they're traffic magnets and insight goldmines. Consistency and high-value assets are the pillars of Ahrefs' content success. Embracing experimentation and a product-led mindset isn't a choice; it's a necessity for growth. Their commitment to education is not just admirable; it's transformative. Resources mentioned: Ahrefs website Ahrefs' YouTube channel How Ahrefs Saved US$400M in 3 Years by NOT Going to the Cloud --- 👋🏾 Let's stay connected╰ Subscribe to my channel:  @RossSimmondsTV╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn

In this episode, Ross discusses the importance of unscalable content for brands looking to stand out in search engine results. He explores how AI can be used to create a large quantity of mediocre content but emphasizes the need for marketers to prioritize quality and human creativity in their content strategies. Ross suggests that brands should invest in creating unique and labor-intensive content assets that cannot be easily replicated by AI-driven competitors.Key Discussion Points:- Unscalable content is crucial for brands that want to rise to the top of search engine results.- The prevalence of mediocre content online- The opportunity for marketers to differentiate themselves from AI-driven content engines- Many brands are producing mediocre content due to a lack of knowledge on how to use AI effectively.- AI can be used to create a large quantity of content, but it often lacks creativity and quality.- The importance of unscalable and laborious content creation. Marketers should prioritize investing in content assets that are difficult for competitors to replicate overnight.- Examples of unscalable content strategies- Unscalable content strategies require more effort and resources, but they ultimately pay off in the long run.Read Ross’ latest blog post “Why Creating Unscalable Content Amidst The Rise Of AI Is The Right Move” hereResource Links:AI Marketing ConsoleAI Marketing Results Blog Post--- 👋🏾 Let's stay connected╰ Subscribe to my channel:  @RossSimmondsTV╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn 

Ross Simmonds, Founder and CEO of Foundation, shares 30+ powerful AI prompts for marketers to steal. Learn how to utilize AI in content marketing, create thought leadership driven content, use ChatGPT for idea generation, and incorporate brand stories to improve results.

In this episode, Ross, founder and CEO of Foundation, discusses various topics ranging from the inner workings of great creators to his thoughts on upcoming trends and predictions in the business and marketing world. He also provides insights into specific areas such as AI content creation, movie trailers, marketing conferences, and personal goals for the year.Key Discussion Points:1. Apple's Continuous Success:- Apple is predicted to ride a wave of success without facing any major issues in the coming years.- More acquisitions of B2B tools across different industries and organizations can be expected.2. SaaS Stocks:- SaaS (Software as a Service) stocks are anticipated to reach all-time highs.3. AI Content Creation:- AI-powered content generation will gain prominence in achieving content excellence.4. Movie Trailers:- Movie trailers will be launched on platforms like X and will have the potential to go viral on Reddit and Instagram.5. Marketing Conferences:- A marketing conference will pioneer a groundbreaking achievement that no other conference has done before.- The first Super Bowl ad created using AI will be showcased.6. Box Office Success:- The movie "Bad Boys 4" is projected to earn over $600,000,000 at the box office.- Mister Beach, a relevant figure, will unveil something new, potentially elevating his status to that of a billionaire.7. Diversification and Personal Goals:- Ross discusses plans to diversify by investing in new businesses and launching new ventures.- However, his primary focus for the year will be on execution and delivering excellence.Resource Links:- Foundation - https://foundationinc.co/--- 👋🏾 Let's stay connected╰ Subscribe to my channel:  @RossSimmondsTV╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn