Fresh off Spring 2025, Ross dives into the dynamic intersection of AI and marketing, revealing how pervasive these discussions have become. He highlights the importance of genuine human connections that can still thrive in a digital landscape. Innovative insights from attendees spark new ideas for personalized marketing strategies. Ross also introduces Distribution.ai, a tool designed to help marketers repurpose and promote their content effectively. Get ready for a deep dive into creativity, community, and professional growth!
12:57
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
AI's Pervasive Role in Marketing
AI is now central to nearly every marketing discussion and use case.
Marketers use AI for content creation, report analysis, and sales call insights extraction.
insights INSIGHT
Content Underpromotion Insight
Most marketers produce blog posts but rarely promote them afterward.
Distribution.ai solves this by repurposing content into emails for easy multi-channel distribution.
question_answer ANECDOTE
Live Shows Build Deep Connections
Dave Schools runs live video series with sponsors for segments, much like TV shows.
This approach creates deep connections with a smaller, engaged live audience.
Get the Snipd Podcast app to discover more snips from this episode
In this episode of Create Like The Greats, Ross returns from the Spring 2025 event buzzing with creative energy, fresh ideas, and deep insights on marketing, AI, community, and consistency. He shares standout conversations, tools worth exploring, and reflections on how face-to-face connections still matter in a digital-first world. Ross also dives into highlights from presenting Distribution.ai, lessons from fellow marketers, and personal takeaways on building sustainable growth—both for business and personal development.
Key Takeaways and Insights:
1. Why Spryng 2025 Was Different
Spryng 2025 stood out not because of keynotes or sponsors, but because of the human element—energizing conversations and real community vibes.
Event offered space to discuss Distribution.AI and validate its pain-point solution.
2. AI is Everywhere—and Still Just Beginning
AI permeated almost every discussion at the event.
A challenge was issued: talk about the future of marketing without mentioning AI—most struggled to do it.
An eye-opening use case: uploading sales calls into LLMs like ChatGPT to extract winning messaging patterns.
3. The Distribution.AI Problem-Solution Fit
Ross introduced Distribution.ai at the event, which helps marketing teams repurpose unused blog content.
Most marketers acknowledged they underpromote content.
Distribution.ai repackages blog posts, writes emails, and creates usable assets to distribute across channels.
“We give you the emails you can upload into HubSpot or whatever it might be.”
4. Reconnection & Real-Life Moments Matter
There’s unmatched value in face-to-face connections:
Breaking bread with peers
Conversations that go beyond digital metrics
Realizing your followers and connections aren’t just leads—they’re humans.
Key message: Show up for those who show up for you.
5. Fresh Perspectives on Sales & Go-To-Market
Sales conversations highlighted outdated vs. effective go-to-market strategies.
Topics included:
Evolving attribution challenges
Differentiation in a saturated agency space
The importance of revisiting and returning to fundamentals that once drove success
6. Consistency > Novelty
Chasing new trends can pull you away from what works.
Foundation’s past growth came from sticking to its unique POV and execution strategy—time to return to that place.
A reminder that what made you great can still make you greater… again.
The Ross Simmonds Show