Create Like the Greats

Reflections from Spryng 2025

Apr 11, 2025

Fresh off Spring 2025, Ross dives into the dynamic intersection of AI and marketing, revealing how pervasive these discussions have become. He highlights the importance of genuine human connections that can still thrive in a digital landscape. Innovative insights from attendees spark new ideas for personalized marketing strategies. Ross also introduces Distribution.ai, a tool designed to help marketers repurpose and promote their content effectively. Get ready for a deep dive into creativity, community, and professional growth!

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Episode notes

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Quick takeaways

The importance of human connections in marketing was emphasized at Spryng 2025, highlighting how in-person interactions strengthen community bonds.

AI's pervasive role in marketing discussions showcased its potential to enhance strategies, streamline operations, and improve content effectiveness.

Deep dives

The Impact of AI in Marketing

AI plays a significant role in modern marketing discussions, as highlighted by the event's attendees who struggled to envision the future of marketing without incorporating AI. Many marketers shared various use cases, from streamlining operations to content creation and data analysis. One notable example involved using AI to analyze sales call transcripts for insights, showcasing how AI can enhance understanding and improve strategies. This illustrates a broader trend where embracing AI technologies can provide competitive advantages for businesses.

Insights from Spring 2025: AI, Marketing, and Connection

6min

The Power of Connection and Consistency in Marketing

5min

In this episode of Create Like The Greats, Ross returns from the Spring 2025 event buzzing with creative energy, fresh ideas, and deep insights on marketing, AI, community, and consistency. He shares standout conversations, tools worth exploring, and reflections on how face-to-face connections still matter in a digital-first world. Ross also dives into highlights from presenting Distribution.ai, lessons from fellow marketers, and personal takeaways on building sustainable growth—both for business and personal development.

Key Takeaways and Insights:

1. Why Spryng 2025 Was Different

Spryng 2025 stood out not because of keynotes or sponsors, but because of the human element—energizing conversations and real community vibes.
Event offered space to discuss Distribution.AI and validate its pain-point solution.

2. AI is Everywhere—and Still Just Beginning

AI permeated almost every discussion at the event.
A challenge was issued: talk about the future of marketing without mentioning AI—most struggled to do it.
An eye-opening use case: uploading sales calls into LLMs like ChatGPT to extract winning messaging patterns.

3. The Distribution.AI Problem-Solution Fit

Ross introduced Distribution.ai at the event, which helps marketing teams repurpose unused blog content.
Most marketers acknowledged they underpromote content.
Distribution.ai repackages blog posts, writes emails, and creates usable assets to distribute across channels.
“We give you the emails you can upload into HubSpot or whatever it might be.”

4. Reconnection & Real-Life Moments Matter

There’s unmatched value in face-to-face connections:
Breaking bread with peers
Conversations that go beyond digital metrics
Realizing your followers and connections aren’t just leads—they’re humans.
Key message: Show up for those who show up for you.

5. Fresh Perspectives on Sales & Go-To-Market

Sales conversations highlighted outdated vs. effective go-to-market strategies.
Topics included:
Evolving attribution challenges
Differentiation in a saturated agency space
The importance of revisiting and returning to fundamentals that once drove success

6. Consistency > Novelty

Chasing new trends can pull you away from what works.
Foundation’s past growth came from sticking to its unique POV and execution strategy—time to return to that place.
A reminder that what made you great can still make you greater… again.