Content Repurposing 101: The Masterclass

In this episode of Create Like the Greats, Ross shares valuable insights on how to effectively repurpose your content. He emphasizes the importance of constantly thinking about how to repurpose content within your library and highlights the power of turning words into visuals. Ross also discusses the repurposing process, from conducting an audit to utilizing third-party voices. He explores various methods of repurposing content, including transforming ebooks into blog posts and leveraging presentations for multimedia assets. 

Key Takeaways and Insights:

1.  Turning Words into Visuals

Transform text-based content into visually engaging assets to capture attention and expand your content’s reach. Converting blog posts or ebooks into infographics or slide decks not only diversifies your content but also enhances its shareability across platforms.

2. Transcribing Content for Multimedia Adaptation

Expand the reach of audio content by transcribing it into written formats. This allows you to create blog posts, video scripts, or other multimedia assets, catering to various audience preferences and increasing the accessibility of your message.

3. Incorporating Third-Party Voices

Enhance your content's credibility by collaborating with industry experts or influencers, or by utilizing synthetic voices for narration. Diverse voices in your content not only build thought leadership but also attract a broader audience.

4. Leveraging Event Speaking Engagements

Maximize the value of speaking engagements by repurposing presentations into blog posts, videos, or other content formats. Reach out to event organizers for recordings or transcripts to extend the impact of your insights to a wider audience.

Resources:

• ElevenLabs - https://elevenlabs.io/?from=rosssimmonds1914

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