The Ross Simmonds Show

RSS 9: How Marketers Can Thrive During Budget Cuts & Downturns

Jul 12, 2025
Explore how marketers can turn economic downturns into golden opportunities. Discover the importance of a proactive mindset and the pitfalls to avoid, like completely cutting brand investments. Learn clever ways to market on a tight budget, like repurposing high-performing content. Trust-building through community engagement and creative strategies can outmaneuver competitors. Finally, focus on strengthening existing customer relationships to thrive, even when the financial waters get choppy.
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INSIGHT

Mindset Wins The Long Game

  • Stay calm and ruthlessly prioritize value during downturns.
  • Ross Simmonds says constraints create clarity and sharpen creativity.
ADVICE

Don't Kill Brand During Cuts

  • Don't cut brand investment completely even when performance is king.
  • Ross Simmonds warns visibility wins because audiences remember who stayed visible.
ADVICE

Avoid High-Cost, Low-Yield Channels

  • Stop doubling down on expensive channels when PPC costs rise.
  • Lean into owned and earned channels Ross Simmonds highlights.
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