Building With Buyers: Startup Marketing and Growth Fueled By Customers 183 - If Your Startup Can't Win On GTM, We Won't Invest (Emily Kramer, Co-Founder at MKT1)
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Jan 8, 2024 
Emily Kramer, Co-Founder at MKT1, discusses warning signs before investing in startups, GTM strategy, MKT1 Capital Fund, and burning questions. The episode covers marketing strategies, unique advantages, and the significance of aligning tactics with business goals for startup growth.
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Go-to-Market Viability
- Evaluate a startup's go-to-market viability before investing or advising.
- Look for founders who care about go-to-market, can hire effectively, and have marketing advantages.
Marketing Advantages
- Marketing advantages are core strengths a company can leverage for marketing success.
- These advantages can be product-driven, ecosystem-driven, or marketing-driven.
Focus on Marketing Excellence
- Go-to-market strategy involves marketing, sales, product, and customer success.
- Consider why a company focuses on marketing excellence within their broader strategy.