Building With Buyers: Startup Marketing and Growth Fueled By Customers cover image

183 - If Your Startup Can't Win On GTM, We Won't Invest (Emily Kramer, Co-Founder at MKT1)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

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Marketing Strategy for Startups

Exploring the vital role of marketing in the success of startups, highlighting the importance of aligning people with the startup's vision and strategy. The chapter stresses the value of adaptable frameworks and customer research, along with practical tips on creating a compelling pitch deck and aligning marketing efforts across the company.

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