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183 - If Your Startup Can't Win On GTM, We Won't Invest (Emily Kramer, Co-Founder at MKT1)

Building With Buyers

CHAPTER

Unlocking Marketing Advantages for Startup Success

Exploring the crucial role of go-to-market viability in early stage startups, focusing on the importance of unique marketing advantages for success. Emphasizing the necessity for founders to understand, value, and engage in effective marketing strategies before delegation. Delving into misconceptions about marketing, the distinction between marketing and sales, and the significance of aligning marketing tactics with business goals for startup growth.

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