Building With Buyers: Startup Marketing and Growth Fueled By Customers cover image

183 - If Your Startup Can't Win On GTM, We Won't Invest (Emily Kramer, Co-Founder at MKT1)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

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Evolution of Content Marketing and Team Dynamics

The chapter explores the evolution of content marketing strategies over the past two years, emphasizing the shift towards using tools like no-code lead magnets and programmatic SEO. It also discusses the changing dynamics of team composition in startups due to innovative tools such as AI, allowing creators to operate with nimble teams and allocate more time to creative projects.

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