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183 - If Your Startup Can't Win On GTM, We Won't Invest (Emily Kramer, Co-Founder at MKT1)

Building With Buyers

CHAPTER

Introduction

Exploring the changing landscape of marketing in the context of early stage startups, including the impact of AI, automation, hybrid sales models, and the growing importance of marketing over traditional sales strategies. The chapter also delves into assessing the viability of go-to-market strategies for startup investments, emphasizing clarity and strategic decision-making.

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