Ahrefs Podcast

Zac Harris, founder of Rankd. and former Head of Demand Gen at Copy.ai, shares insights on the evolving landscape of AI content creation. He argues that AI can produce high-quality content with the right input, emphasizing the need for exceptional prompts. Zac discusses his journey scaling Copy.ai to one million visits monthly, the importance of tailored AI workflows, and effective link-building strategies. He also touches on the balance of creativity and management in content strategy, and the significance of mentorship in shaping one's career.

Bryan Harris, known for his successful online course platform Videofruit, now runs Growth Tools, emphasizing coaching and leadership. He discusses shifting from low-ticket courses to high-value coaching, and the importance of partnerships in cold acquisition strategies. Bryan shares insights on 'borrowing' audiences for growth and the significance of trust in high-ticket selling. He also explores innovative ways to engage audiences and the intricacies of building a robust marketing department. Finally, he reflects on his experiences with AI tools like ChatGPT.

John O'Nolan, Founder of Ghost and former Deputy Head of UX at WordPress, shares his journey from WordPress to launching a successful non-profit, open-source platform for independent publishing. He discusses the challenges of traditional platforms like Medium and the importance of user-friendly alternatives. The conversation highlights innovative recommendation systems, audience growth strategies, and the benefits of decentralized networks like the Fediverse. O'Nolan also touches on Ghost's future and its mission to support independent journalism in a competitive landscape.

What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out! Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog section wrong. If you're ready for a more advanced masterclass in marketing, you won't want to miss this discussion! In this episode, we cover: Creating compelling brand stories Educating customers on your product offering Bringing customers into your marketing How you should be using your blog SEO vs paid media Creating out of this world creatives Content distribution game changers Upping your video production game Leveraging events for community buildingEmpowering teams to go on camera What is Account Based Marketing (ABM) Community empowerment as a marketing tool Inspirational marketers _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrew: X: https://x.com/andjdavies LinkedIn: https://www.linkedin.com/in/andjdavies/ Website: https://www.paddle.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Space campaign: https://space.paddle.com/

Tomasz Niezgoda, Head of Marketing at Surfer, an AI-powered content marketing platform, shares insights into the company's rapid growth. He discusses the transformative power of 1:1 onboarding calls and the importance of educational videos for user engagement. The conversation covers strategic home page redesigns and the value of SaaS certifications. Tomasz also emphasizes the crucial balance of quality content and AI tools in marketing, and how personal interactions can elevate brand identity and customer connections.

Listen to the elusive Glen Allsopp share his SEO and business wisdom, privacy preferences, $40 audits, content creation, unique SEO strategies, team management, and the evolution of Detailed.com. Discover his daily routine, approach to ideas, iPhone link building, and insights on the current state of SEO.

How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice. Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture. As well spilling which specific tactics worked for him, he also shares whether he thinks they would still work in 2024 and where he thinks the future of marketing is heading. In this episode, you'll learn: (O:00) Intro (06:03) Joining Pipedrive (11:20) Launching on AppSumo as a marketing tactic (17:03) Early marketing strategies at Pipedrive (24:00) When should companies start investing in SEO? (27:55) Experience vs confidence (29:57) Are marketing titles important? (36:56) Growth strategies as Pipedrive expanded (39:28) Emerging platforms for marketers and developers (43:59) Software review platforms as a marketing strategy (49:03) Creative marketing and taking risks (54:11) Marketing analytics and attribution (1:02:09) Does creativity in marketing decrease with scale? (1:07:14) What does Outfunnel do? (1:21:25) Ideas are worthless. It's the team that matters. _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrus: X: https://x.com/andruspurde LinkedIn: https://www.linkedin.com/in/andruspurde/ Website: https://purde.net/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Outfunnel: https://outfunnel.com/ Purde.net Kair Käsper: https://www.linkedin.com/in/kair/ Klaus: https://www.klausapp.com/ Zendesk: https://www.zendesk.com Klaus acquisition: https://www.klausapp.com/blog/a-message-from-the-founders/ Pipedrive: https://www.pipedrive.com/ Skype: https://www.skype.com/ Google Chrome Web Store: https://chromewebstore.google.com/ Capterra: https://www.capterra.com/ TrustRadius: https://www.trustradius.com/ G2: https://www.g2.com/ Appsumo: https://appsumo.com/ Product Hunt: https://www.producthunt.com/ HubSpot: https://www.hubspot.com/ Convertkit: https://convertkit.com/ Mailchimp: https://mailchimp.com/ Little Red Book of Gambling Wisdom: https://www.amazon.com/Little-Book-Gambling-Wisdom-Books/dp/1616083921

If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR. In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage. Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies. You'll learn: (0:00) Intro (1:46) Sponsored content vs buying links (4:39) The cost of sponsored placements (6:33) Avoiding Google penalties (9:53) How AI has affected digital PR (12:32) Creating newsworthy stories (16:49) Finding websites for sponsored placements (21:03) How PRNEWS.io stays fresh (26:01) How links work with sponsored placements (30:03) Do sponsored links move the needle (34:16) Tracking sponsored content results (38:00) The REAL purpose of press releases (47:11) Additional PRNEWS.io services (50:00) Creating your own news (53:14) How Ahrefs could use PRNEWS.io (1:03:03) Where PRNEWS.io is heading (1:09:32) How does PRNEWS.io market itself _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Alex Nigmatulin: LinkedIn: https://www.linkedin.com/in/nigmatulin/ Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: B2Blogger : https://b2blogger.com/ Ann Smarty: https://www.seosmarty.com/ iForum (Ukrainian conference): https://2023.iforum.ua/en/ Ryan Holiday: https://ryanholiday.net Trust Me, I'm Lying: https://ryanholiday.net/trust-me-im-lying-confessions-of-a-media-manipulator/ Muck Rack: https://muckrack.com Roxhill Media: https://roxhillmedia.com/ Ahrefs Evolve: https://ahrefs.com/events/evolve2024-singapore

Aleyda, Founder of Orainti, shares insights on SEO tests, backlinking, AI usage, Google indexing, and optimization strategies. Topics include effective FAQ improvement with AI, avoiding Google penalties, and personal branding. Highly recommended for SEO enthusiasts looking to stay ahead in the industry!

So you want to build a community around your business. What’s the secret to doing this effectively in 2024? Whether you're using social media, email marketing, SEO, or online spaces, there is an art to nurturing a self-sustaining community. And if you crack the code, this is a great opportunity to add more profit to your business. Today we’re breaking down exactly how to do this with help from SEO and community building expert Gael Breton. Co-Founder of Authority Hacker, Gael has worked for the likes of Macy's, Expedia and 99 Designs helping them to make their websites more profitable. He brings plenty of actionable knowledge to the table in today’s masterclass. 0:00 – Intro 1:27 – The state of the SEO community 5:17 – Community as a product vs community as an add on 7:00 – Passive vs active content consumption 7:38 – Community recommendations for SEO and marketing 8:33 – How search intent is changing on Google 10:30 – Effective methods for charging for courses 16:19 – Using affiliates to promote your services 16:45 – The changing landscape of content 23:22 – How to engage with your community 24:54 – Giving credit to your community 26:37 – The importance of using your own product 29:11 – The Google updates you need to know 31:51 – Google is rewarding forums 32:23 – Who is beating current Google trends? 34:02 – Spam problems on Google 35:56 – What websites are suffering? 38:15 – Get background info for your website 38:48 – Does Google punish those who don’t deserve it? 41:52 – How to understand topical authority 46:27 – Quick tricks to improve your SEO ranking 52:38 – Prioritise your website’s mobile version 54:41 – What tools help with SEO? 57:01 – Don’t look for tricks, focus on your business model Where to find Gael Breton: LinkedIn: https://www.linkedin.com/in/gael-breton-78305118 X: @GaelBreton Website: https://www.authorityhacker.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/