Ahrefs Podcast

How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice. Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture. As well spilling which specific tactics worked for him, he also shares whether he thinks they would still work in 2024 and where he thinks the future of marketing is heading. In this episode, you'll learn: (O:00) Intro (06:03) Joining Pipedrive (11:20) Launching on AppSumo as a marketing tactic (17:03) Early marketing strategies at Pipedrive (24:00) When should companies start investing in SEO? (27:55) Experience vs confidence (29:57) Are marketing titles important? (36:56) Growth strategies as Pipedrive expanded (39:28) Emerging platforms for marketers and developers (43:59) Software review platforms as a marketing strategy (49:03) Creative marketing and taking risks (54:11) Marketing analytics and attribution (1:02:09) Does creativity in marketing decrease with scale? (1:07:14) What does Outfunnel do? (1:21:25) Ideas are worthless. It's the team that matters. _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrus: X: https://x.com/andruspurde LinkedIn: https://www.linkedin.com/in/andruspurde/ Website: https://purde.net/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Outfunnel: https://outfunnel.com/ Purde.net Kair Käsper: https://www.linkedin.com/in/kair/ Klaus: https://www.klausapp.com/ Zendesk: https://www.zendesk.com Klaus acquisition: https://www.klausapp.com/blog/a-message-from-the-founders/ Pipedrive: https://www.pipedrive.com/ Skype: https://www.skype.com/ Google Chrome Web Store: https://chromewebstore.google.com/ Capterra: https://www.capterra.com/ TrustRadius: https://www.trustradius.com/ G2: https://www.g2.com/ Appsumo: https://appsumo.com/ Product Hunt: https://www.producthunt.com/ HubSpot: https://www.hubspot.com/ Convertkit: https://convertkit.com/ Mailchimp: https://mailchimp.com/ Little Red Book of Gambling Wisdom: https://www.amazon.com/Little-Book-Gambling-Wisdom-Books/dp/1616083921

If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR. In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage. Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies. You'll learn: (0:00) Intro (1:46) Sponsored content vs buying links (4:39) The cost of sponsored placements (6:33) Avoiding Google penalties (9:53) How AI has affected digital PR (12:32) Creating newsworthy stories (16:49) Finding websites for sponsored placements (21:03) How PRNEWS.io stays fresh (26:01) How links work with sponsored placements (30:03) Do sponsored links move the needle (34:16) Tracking sponsored content results (38:00) The REAL purpose of press releases (47:11) Additional PRNEWS.io services (50:00) Creating your own news (53:14) How Ahrefs could use PRNEWS.io (1:03:03) Where PRNEWS.io is heading (1:09:32) How does PRNEWS.io market itself _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Alex Nigmatulin: LinkedIn: https://www.linkedin.com/in/nigmatulin/ Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: B2Blogger : https://b2blogger.com/ Ann Smarty: https://www.seosmarty.com/ iForum (Ukrainian conference): https://2023.iforum.ua/en/ Ryan Holiday: https://ryanholiday.net Trust Me, I'm Lying: https://ryanholiday.net/trust-me-im-lying-confessions-of-a-media-manipulator/ Muck Rack: https://muckrack.com Roxhill Media: https://roxhillmedia.com/ Ahrefs Evolve: https://ahrefs.com/events/evolve2024-singapore

Aleyda, Founder of Orainti, shares insights on SEO tests, backlinking, AI usage, Google indexing, and optimization strategies. Topics include effective FAQ improvement with AI, avoiding Google penalties, and personal branding. Highly recommended for SEO enthusiasts looking to stay ahead in the industry!

So you want to build a community around your business. What’s the secret to doing this effectively in 2024? Whether you're using social media, email marketing, SEO, or online spaces, there is an art to nurturing a self-sustaining community. And if you crack the code, this is a great opportunity to add more profit to your business. Today we’re breaking down exactly how to do this with help from SEO and community building expert Gael Breton. Co-Founder of Authority Hacker, Gael has worked for the likes of Macy's, Expedia and 99 Designs helping them to make their websites more profitable. He brings plenty of actionable knowledge to the table in today’s masterclass. 0:00 – Intro 1:27 – The state of the SEO community 5:17 – Community as a product vs community as an add on 7:00 – Passive vs active content consumption 7:38 – Community recommendations for SEO and marketing 8:33 – How search intent is changing on Google 10:30 – Effective methods for charging for courses 16:19 – Using affiliates to promote your services 16:45 – The changing landscape of content 23:22 – How to engage with your community 24:54 – Giving credit to your community 26:37 – The importance of using your own product 29:11 – The Google updates you need to know 31:51 – Google is rewarding forums 32:23 – Who is beating current Google trends? 34:02 – Spam problems on Google 35:56 – What websites are suffering? 38:15 – Get background info for your website 38:48 – Does Google punish those who don’t deserve it? 41:52 – How to understand topical authority 46:27 – Quick tricks to improve your SEO ranking 52:38 – Prioritise your website’s mobile version 54:41 – What tools help with SEO? 57:01 – Don’t look for tricks, focus on your business model Where to find Gael Breton: LinkedIn: https://www.linkedin.com/in/gael-breton-78305118 X: @GaelBreton Website: https://www.authorityhacker.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/

Jon Yongfook Cockle, a seasoned indie hacker, shares his remarkable journey of transitioning from failed projects to successfully launching Bannerbear, an image generation software raking in $600K. He discusses the significance of resilience and the indie hacker community's evolution. Highlights include insights on balancing coding and marketing, innovative growth hacking strategies, and the impact of AI in product development. Yongfook also shares his experience with the 12 startups in 12 months challenge and the advantages of building in public.

Growth consultant JH Scherck shares insights on zero-volume keywords, building a product with no search demand, owned vs earned media, personal branding vs brand, community building, industry events, marketing attribution, and AI's impact on marketing uniqueness.

Guillaume Moubeche, CEO of Lempire, shares tactics on scaling to $150M in 3.5 years. Topics include the myth of product-led growth, customer acquisition, challenges in community building, turning down VC money for publicity, Lemlist marketing tactics, getting banned from LinkedIn, the secret to making great hires, and the importance of mentorship and networking.

SEO expert Eli Schwartz discusses landing big-name clients like Zendesk and Quora, shifting to project-based consulting, predicting Google's 2024 updates, and the future of guest posts and AI in search engines.

Former Moz founder, Rand Fishkin, discusses marketing SparkToro without SEO. Topics include evaluating podcast invitations, navigating ROI challenges, freemium tool strategies, shifts in social media and email marketing, online vs in-person events, and how to utilize SparkToro for marketing success.

Experienced marketer David Fallarme discusses large-team marketing, transitions to fractional CMO work, and optimizing marketing strategies for bootstrap companies. They explore strategic SEO advice, enhancing business potential, creative marketing strategies, data enrichment ethics, and effective team management strategies.