Ahrefs Podcast

So you want to build a community around your business. What’s the secret to doing this effectively in 2024? Whether you're using social media, email marketing, SEO, or online spaces, there is an art to nurturing a self-sustaining community. And if you crack the code, this is a great opportunity to add more profit to your business. Today we’re breaking down exactly how to do this with help from SEO and community building expert Gael Breton. Co-Founder of Authority Hacker, Gael has worked for the likes of Macy's, Expedia and 99 Designs helping them to make their websites more profitable. He brings plenty of actionable knowledge to the table in today’s masterclass. 0:00 – Intro 1:27 – The state of the SEO community 5:17 – Community as a product vs community as an add on 7:00 – Passive vs active content consumption 7:38 – Community recommendations for SEO and marketing 8:33 – How search intent is changing on Google 10:30 – Effective methods for charging for courses 16:19 – Using affiliates to promote your services 16:45 – The changing landscape of content 23:22 – How to engage with your community 24:54 – Giving credit to your community 26:37 – The importance of using your own product 29:11 – The Google updates you need to know 31:51 – Google is rewarding forums 32:23 – Who is beating current Google trends? 34:02 – Spam problems on Google 35:56 – What websites are suffering? 38:15 – Get background info for your website 38:48 – Does Google punish those who don’t deserve it? 41:52 – How to understand topical authority 46:27 – Quick tricks to improve your SEO ranking 52:38 – Prioritise your website’s mobile version 54:41 – What tools help with SEO? 57:01 – Don’t look for tricks, focus on your business model Where to find Gael Breton: LinkedIn: https://www.linkedin.com/in/gael-breton-78305118 X: @GaelBreton Website: https://www.authorityhacker.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/

Jon Yongfook Cockle, a seasoned indie hacker, shares his remarkable journey of transitioning from failed projects to successfully launching Bannerbear, an image generation software raking in $600K. He discusses the significance of resilience and the indie hacker community's evolution. Highlights include insights on balancing coding and marketing, innovative growth hacking strategies, and the impact of AI in product development. Yongfook also shares his experience with the 12 startups in 12 months challenge and the advantages of building in public.

Growth consultant JH Scherck shares insights on zero-volume keywords, building a product with no search demand, owned vs earned media, personal branding vs brand, community building, industry events, marketing attribution, and AI's impact on marketing uniqueness.

Guillaume Moubeche, CEO of Lempire, shares tactics on scaling to $150M in 3.5 years. Topics include the myth of product-led growth, customer acquisition, challenges in community building, turning down VC money for publicity, Lemlist marketing tactics, getting banned from LinkedIn, the secret to making great hires, and the importance of mentorship and networking.

SEO expert Eli Schwartz discusses landing big-name clients like Zendesk and Quora, shifting to project-based consulting, predicting Google's 2024 updates, and the future of guest posts and AI in search engines.

Former Moz founder, Rand Fishkin, discusses marketing SparkToro without SEO. Topics include evaluating podcast invitations, navigating ROI challenges, freemium tool strategies, shifts in social media and email marketing, online vs in-person events, and how to utilize SparkToro for marketing success.

Is out-of-home (OOH) advertising for everyone? What are the benefits for digital companies? Tim Soulo talks marketing strategies with AdQuick’s VP of Marketing, Adam Singer, as well as whether Elon Musk has lost the plot.

Peep Laja, King of CRO, discusses building brands, in-person events, and business pivots. Topics include transitioning from agency to media publishing, evolving course creation and payment models, and improving retention in e-learning. Also, the importance of message testing in website design, mastering messaging in B2B, and the Winter marketplace connecting professionals with B2B firms for feedback.

Experienced marketer David Fallarme discusses large-team marketing, transitions to fractional CMO work, and optimizing marketing strategies for bootstrap companies. They explore strategic SEO advice, enhancing business potential, creative marketing strategies, data enrichment ethics, and effective team management strategies.

When Dom Wells was teaching English, he never imagined that a few short years later, he’d be sitting on a $5M portfolio of digital assets. Tim Soulo dug in to find out how Dom’s portfolio is constructed, what he looks for in acquisitions, and how he runs his projects.