Ahrefs Podcast

Steven Kalifowitz, CMO of Crypto.com, shares his journey from HBO to one of crypto's leading brands. He dives into the art of transforming a brand amid regulatory hurdles and discusses managing million-dollar marketing budgets. There's insight on differentiating casual from heavy users and leveraging live sports for visibility. Kalifowitz also debunks myths around NFTs and explores the importance of authenticity in branding. His expertise in managing brand narratives shines as he emphasizes the need for constant engagement and strategic partnerships to foster trust.

Fery Kaszoni, CEO of Search Intelligence Ltd, shares his journey from web developer to leading a £10M digital PR agency. He reveals how his viral song spoofs bolstered his personal brand and discusses the delicate balance of humor in marketing. Fery also highlights effective team dynamics, strategic hiring, and the transformative impact of a four-day workweek. He argues that social media and brand visibility are redefining SEO and provides insights on achieving consistent messaging to enhance audience engagement.

Zac Harris, founder of Rankd. and former Head of Demand Gen at Copy.ai, shares insights on the evolving landscape of AI content creation. He argues that AI can produce high-quality content with the right input, emphasizing the need for exceptional prompts. Zac discusses his journey scaling Copy.ai to one million visits monthly, the importance of tailored AI workflows, and effective link-building strategies. He also touches on the balance of creativity and management in content strategy, and the significance of mentorship in shaping one's career.

Bryan Harris, known for his successful online course platform Videofruit, now runs Growth Tools, emphasizing coaching and leadership. He discusses shifting from low-ticket courses to high-value coaching, and the importance of partnerships in cold acquisition strategies. Bryan shares insights on 'borrowing' audiences for growth and the significance of trust in high-ticket selling. He also explores innovative ways to engage audiences and the intricacies of building a robust marketing department. Finally, he reflects on his experiences with AI tools like ChatGPT.

John O'Nolan, Founder of Ghost and former Deputy Head of UX at WordPress, shares his journey from WordPress to launching a successful non-profit, open-source platform for independent publishing. He discusses the challenges of traditional platforms like Medium and the importance of user-friendly alternatives. The conversation highlights innovative recommendation systems, audience growth strategies, and the benefits of decentralized networks like the Fediverse. O'Nolan also touches on Ghost's future and its mission to support independent journalism in a competitive landscape.

What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out! Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog section wrong. If you're ready for a more advanced masterclass in marketing, you won't want to miss this discussion! In this episode, we cover: Creating compelling brand stories Educating customers on your product offering Bringing customers into your marketing How you should be using your blog SEO vs paid media Creating out of this world creatives Content distribution game changers Upping your video production game Leveraging events for community buildingEmpowering teams to go on camera What is Account Based Marketing (ABM) Community empowerment as a marketing tool Inspirational marketers _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrew: X: https://x.com/andjdavies LinkedIn: https://www.linkedin.com/in/andjdavies/ Website: https://www.paddle.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Space campaign: https://space.paddle.com/

Tomasz Niezgoda, Head of Marketing at Surfer, an AI-powered content marketing platform, shares insights into the company's rapid growth. He discusses the transformative power of 1:1 onboarding calls and the importance of educational videos for user engagement. The conversation covers strategic home page redesigns and the value of SaaS certifications. Tomasz also emphasizes the crucial balance of quality content and AI tools in marketing, and how personal interactions can elevate brand identity and customer connections.

Listen to the elusive Glen Allsopp share his SEO and business wisdom, privacy preferences, $40 audits, content creation, unique SEO strategies, team management, and the evolution of Detailed.com. Discover his daily routine, approach to ideas, iPhone link building, and insights on the current state of SEO.

How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice. Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture. As well spilling which specific tactics worked for him, he also shares whether he thinks they would still work in 2024 and where he thinks the future of marketing is heading. In this episode, you'll learn: (O:00) Intro (06:03) Joining Pipedrive (11:20) Launching on AppSumo as a marketing tactic (17:03) Early marketing strategies at Pipedrive (24:00) When should companies start investing in SEO? (27:55) Experience vs confidence (29:57) Are marketing titles important? (36:56) Growth strategies as Pipedrive expanded (39:28) Emerging platforms for marketers and developers (43:59) Software review platforms as a marketing strategy (49:03) Creative marketing and taking risks (54:11) Marketing analytics and attribution (1:02:09) Does creativity in marketing decrease with scale? (1:07:14) What does Outfunnel do? (1:21:25) Ideas are worthless. It's the team that matters. _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrus: X: https://x.com/andruspurde LinkedIn: https://www.linkedin.com/in/andruspurde/ Website: https://purde.net/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Outfunnel: https://outfunnel.com/ Purde.net Kair Käsper: https://www.linkedin.com/in/kair/ Klaus: https://www.klausapp.com/ Zendesk: https://www.zendesk.com Klaus acquisition: https://www.klausapp.com/blog/a-message-from-the-founders/ Pipedrive: https://www.pipedrive.com/ Skype: https://www.skype.com/ Google Chrome Web Store: https://chromewebstore.google.com/ Capterra: https://www.capterra.com/ TrustRadius: https://www.trustradius.com/ G2: https://www.g2.com/ Appsumo: https://appsumo.com/ Product Hunt: https://www.producthunt.com/ HubSpot: https://www.hubspot.com/ Convertkit: https://convertkit.com/ Mailchimp: https://mailchimp.com/ Little Red Book of Gambling Wisdom: https://www.amazon.com/Little-Book-Gambling-Wisdom-Books/dp/1616083921

If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR. In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage. Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies. You'll learn: (0:00) Intro (1:46) Sponsored content vs buying links (4:39) The cost of sponsored placements (6:33) Avoiding Google penalties (9:53) How AI has affected digital PR (12:32) Creating newsworthy stories (16:49) Finding websites for sponsored placements (21:03) How PRNEWS.io stays fresh (26:01) How links work with sponsored placements (30:03) Do sponsored links move the needle (34:16) Tracking sponsored content results (38:00) The REAL purpose of press releases (47:11) Additional PRNEWS.io services (50:00) Creating your own news (53:14) How Ahrefs could use PRNEWS.io (1:03:03) Where PRNEWS.io is heading (1:09:32) How does PRNEWS.io market itself _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Alex Nigmatulin: LinkedIn: https://www.linkedin.com/in/nigmatulin/ Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: B2Blogger : https://b2blogger.com/ Ann Smarty: https://www.seosmarty.com/ iForum (Ukrainian conference): https://2023.iforum.ua/en/ Ryan Holiday: https://ryanholiday.net Trust Me, I'm Lying: https://ryanholiday.net/trust-me-im-lying-confessions-of-a-media-manipulator/ Muck Rack: https://muckrack.com Roxhill Media: https://roxhillmedia.com/ Ahrefs Evolve: https://ahrefs.com/events/evolve2024-singapore