Ahrefs Podcast
This isn’t your typical marketing fluff. It’s real, unscripted conversations with sharp founders, CMOs, and operators who’ve actually built something. Hosted by Ahrefs’ CMO Tim Soulo, who’s not afraid to challenge guests or call BS, you’ll get deep dives into the stuff that actually moves the needle: positioning, growth, hiring, branding, mistakes, wins, and what it really takes to grow a business.
Think of it as a free consulting session every other week… that just happens to be recorded.
Latest episodes
Mar 15, 2024 • 1h 19min
What a $5M Business Portfolio REALLY Looks Like (SPOILER: Not What You Think) | Dom Wells (Onfolio)
When Dom Wells was teaching English, he never imagined that a few short years later, he’d be sitting on a $5M portfolio of digital assets. Tim Soulo dug in to find out how Dom’s portfolio is constructed, what he looks for in acquisitions, and how he runs his projects.***************************************Additional Resources► https://onfolio.com/► https://twitter.com/DomWellsOnfolio► https://www.linkedin.com/in/dominic-wells-onfolio/***************************************Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard & Video Lead: George DolgikhIntro Video Animations: Nikita Sych
8 snips
Mar 15, 2024 • 1h 53min
Why 99% of Content is TRASH (And What to do Instead) | Peep Laja (CXL, Wynter)
Peep Laja, King of CRO, discusses building brands, in-person events, and business pivots. Topics include transitioning from agency to media publishing, evolving course creation and payment models, and improving retention in e-learning. Also, the importance of message testing in website design, mastering messaging in B2B, and the Winter marketplace connecting professionals with B2B firms for feedback.
Mar 15, 2024 • 1h 36min
Google Analytics Legend Now Says: "OOH Is the Next Performance Channel" | Adam Singer (AdQuick)
What is Out-of-Home (OOH) advertising, and how can it help you? Adam Singer, VP of Marketing at AdQuick, walks Tim Soulo through specific case studies on how companies can use offline advertising to make an impact even in digital spaces. Before joining AdQuick, Adam was an Analytics Advocate at Google for 6 years. He left in 2018 to work with multiple startups both in-house and as a consultant. So what are his go-to practices? In this episode, you'll learn how offline advertising can help you increase your revenue, even if you're a digital-only company, how a founder brand can transform your social media and marketing strategies, and why your focus should be on marketing, not "growth hacking."***************************************Learn more from Adam:► https://www.hottakes.space/► https://twitter.com/AdamSinger► https://twitter.com/dappermarketer/status/1488999529835757568***************************************Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard & Video Lead: George DolgikhIntro Video Animations: Nikita Sych
Mar 14, 2024 • 1h 55min
Get to $1M ARR in LESS THAN A YEAR | Laura Roeder (Paperbell)
In 2014, Laura Roeder founded MeetEdgar, a social media scheduling software. She got around 100 signups on the first day of launch, and within just 11 months, the company was already making more than $1M in ARR. Laura’s marketing playbook was so successful with MeetEdgar, that she was able to make a life-changing 7-figure exit within a few years. And then she repeated her success with her new coaching software, Paperbell. So how did she do it? In this episode of the Ahrefs Podcast, Laura reveals her biggest marketing secrets, including how SaaS companies can build brand hype before product launches, why you need to be building an email list, the hidden benefits behind attending industry events, and why you should never bid on branded terms for Google Ads. ***************************************Additional Resources► https://paperbell.com/► https://lauraroeder.com/► https://twitter.com/lkr***************************************Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard & Video Lead: George DolgikhIntro Video Animations: Nikita Sych
