Ahrefs Podcast
Ahrefs Podcast
This isn’t your typical marketing fluff. It’s real, unscripted conversations with sharp founders, CMOs, and operators who’ve actually built something. Hosted by Ahrefs’ CMO Tim Soulo, who’s not afraid to challenge guests or call BS, you’ll get deep dives into the stuff that actually moves the needle: positioning, growth, hiring, branding, mistakes, wins, and what it really takes to grow a business.
Think of it as a free consulting session every other week… that just happens to be recorded.
Think of it as a free consulting session every other week… that just happens to be recorded.
Episodes
Mentioned books
Mar 15, 2024 • 1h 54min
He Drove $100M+ in Pipeline—Then Quit to Go Fractional | David Fallarme (Hubspot, Owner.com)
Experienced marketer David Fallarme discusses large-team marketing, transitions to fractional CMO work, and optimizing marketing strategies for bootstrap companies. They explore strategic SEO advice, enhancing business potential, creative marketing strategies, data enrichment ethics, and effective team management strategies.
Mar 14, 2024 • 1h 55min
Get to $1M ARR in LESS THAN A YEAR | Laura Roeder (Paperbell)
In 2014, Laura Roeder founded MeetEdgar, a social media scheduling software. She got around 100 signups on the first day of launch, and within just 11 months, the company was already making more than $1M in ARR. Laura’s marketing playbook was so successful with MeetEdgar, that she was able to make a life-changing 7-figure exit within a few years. And then she repeated her success with her new coaching software, Paperbell. So how did she do it? In this episode of the Ahrefs Podcast, Laura reveals her biggest marketing secrets, including how SaaS companies can build brand hype before product launches, why you need to be building an email list, the hidden benefits behind attending industry events, and why you should never bid on branded terms for Google Ads. ***************************************Additional Resources► https://paperbell.com/► https://lauraroeder.com/► https://twitter.com/lkr***************************************Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard & Video Lead: George DolgikhIntro Video Animations: Nikita Sych
