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Ahrefs Podcast
The secrets to scaling to $150M with limited resources | Guillaume Moubeche (Lempire)
Jun 4, 2024
Guillaume Moubeche, CEO of Lempire, shares tactics on scaling to $150M in 3.5 years. Topics include the myth of product-led growth, customer acquisition, challenges in community building, turning down VC money for publicity, Lemlist marketing tactics, getting banned from LinkedIn, the secret to making great hires, and the importance of mentorship and networking.
01:09:04
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Quick takeaways
- Marketing plays a crucial role in business growth by establishing trust through clear value propositions and excellent service.
- Building and maintaining a community requires iterative strategies, active engagement challenges, and fostering trust within the community.
Deep dives
Growth Beyond a Singular Product
Lempire, led by Guillaume Mobesh, has expanded from being focused on a single product, Lemlist, to a suite of innovative tools. By catering to SMBs and ambitious businesses, their aim is to assist in achieving growth. This evolution from a single product to a platform has increased the company's stickiness and potential for growth, similar to success seen in companies like HubSpot.
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