Nurturing Business Growth Through Innovative Tools and Strategies

Guillaume Moubeche is the dynamic and energetic co-founder and CEO of Lempire, a suite of SaaS tools for marketers, developers, sales teams, and designers. Guillaume launched his company in 2018 and just 3.5 years later, it was already valued at $150M. In this episode, we dig into the tactics he used to catapult his company into $20M ARR in such a short time. In this episode, we cover: (00:00) Introduction (04:13) The Myth of Product-Led Growth (10:08) Customer Acquisition and Inbound vs Outbound (20:06) How Trust Fuels Growth (23:50) Challenges to Community Building (30:32) Writing the $150M Secret (35:51) Turning down venture capitalist money for publicity (43:41) Current Lemlist Marketing Tactics (45:59) Getting Banned from LinkedIn (49:55) Why Marketing Attribution and Branded Traffic Are BS (1:01:00) The Secret to Making Great Hires (1:07:29) Mentorship and Networking Where to find Guillaume: LinkedIn: https://www.linkedin.com/in/profit-led-growth/ Website: https://www.lempire.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: https://x.com/timsoulo Website: https://www.timsoulo.com/