Guillaume Moubeche is the dynamic and energetic co-founder and CEO of Lempire, a suite of SaaS tools for marketers, developers, sales teams, and designers.
Guillaume launched his company in 2018 and just 3.5 years later, it was already valued at $150M. In this episode, we dig into the tactics he used to catapult his company into $20M ARR in such a short time.
In this episode, we cover:
(00:00) Introduction
(04:13) The Myth of Product-Led Growth
(10:08) Customer Acquisition and Inbound vs Outbound
(20:06) How Trust Fuels Growth
(23:50) Challenges to Community Building
(30:32) Writing the $150M Secret
(35:51) Turning down venture capitalist money for publicity
(43:41) Current Lemlist Marketing Tactics
(45:59) Getting Banned from LinkedIn
(49:55) Why Marketing Attribution and Branded Traffic Are BS
(1:01:00) The Secret to Making Great Hires
(1:07:29) Mentorship and Networking
Where to find Guillaume:
LinkedIn: https://www.linkedin.com/in/profit-led-growth/
Website: https://www.lempire.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/
